meet the team.

Publift is owned by former Google sales executives Colm Dolan and Tobin Page. They strongly believe that going to work should be more than just a job. Publift focuses on creating rewarding and enriching working environments, strives to build excellent and useful products, while delivering exceptional customer service. This is what makes Publift unique and a market leader in this space. The team are encouraged to work in their area of strength, develop skills which will help them grow professionally and personally, but also to make sure they have fun along the way.


CEO and co-founder

Colm is a publisher monetisation consultant with 9 years online advertising experience at Google Inc. & start-up level. He loves technology and new innovation. Colm founded the Publift in late 2013.


COO and co-founder

Tobin thrives on organisation and systems management. He spent 6 years working on both the advertiser & publisher sides of the business at Google. He then moved to a top 1000 publisher to get hands-on experience with ad serving, yield optimisation & content management.

Meet the Team

partner section.

We work with the best ad technologies


Being the only GCPP in AU / NZ, we work very closely with Google


An automated advertising platform used by the world’s leading publishers and applications to transact with top brands around the globe enabling them to reach more than 1 billion consumers.


PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale.


We’re a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange that media companies trust.


AppNexus is an internet technology company with a real-time decisioning platform supports core products that enable our clients to acquire, engage and monetize their audiences.


Our unmatched technology and scale intelligently matches publishers and advertisers to get better results.


We bring together premium publishers and marketers of all sizes (including many of the world’s leading brands) into the world’s largest and most vibrant content marketplace.


Sekindo is the most technologically advanced digital platform for video, online display and mobile advertising.

With our proprietary technology, we bring high quality traffic in the most transparent way to deliver the best monetization possible. Part of the Universal McCann family, we have access to all of UM resources.

District M

We’re marketing industry veterans developing innovative and transparent publisher revenue solutions


The Facebook Audience Network Partner Program establishes ad tech best practices that benefit people, publishers and advertisers. Our program supports business models that are transparent and increase efficiency. We want to foster an industry where partners can innovate and add value-added technology and services.

client section

We share the best bargains in Australia and share them with each other.

Our goal is simple – bringing the best deals and bargains in Australia to consumers.

Case StudyStats

Metservice NZ Meteorological Service of New Zealand Limited (MetService) was established as a state-owned enterprise in 1992. It employs about 250 staff and its headquarters are in Wellington, New Zealand.

Case StudyStats

The New Daily is an independent fast growing news website, providing up to the minute reporting on the biggest stories of the day.

The New Daily provides news you can use from the worlds of money, sport, entertainment, and lifestyle. With a 5am email sent to over 1,000,000 subscribers every day of the week, The New Daily equips their audience with everything they need to know in a neat package of key stories, images and insight.


Case StudyStats

Envato Tuts+ offers video courses and written tutorials to help you learn creative skills in code, design and illustration, photography, video, music, web design, game development, craft, and more.


HotCopper is Australia’s largest stock trading and investment internet discussion forum and provides the latest in Australian finance news, market caps , ASX listed company announcements and prices.

Case StudyStats

A site that simplifies the process of finding and choosing a new home to build


Willyweather’s mission is to gather, from various sources, the most reliable weather forecast and observational data worldwide; and to present that data in the most simple, innovative and user-friendly ways.


Australia’s largest independent women’s website. We are news, opinion, social commentary, political analysis, style, relationships, parenting, beauty and healthy, great videos, clever podcasts, and deeply personal stories.