How does it work?
We configure tags to combat this. The tags are activated only if user has Ad Block Plus (ABP) on his desktop browser (Firefox, Chrome etc). When the tag is activated, an ad request is sent to our ad block ad partners who try to fill the impression. If no ABP is found on the browser, the tag does not fire or interfere with regular ad serving calls. When activated, our ad block ad tags will generate impressions and revenue.
IS THIS FOR ME?
- If you are losing revenue due to ad blocking
Ad blocking makes users invisible to publishers, reducing the potential impressions to monetise. Having an ad blocking tag increases your impressions by 10%, hence giving you a higher revenue.