How does it work?
We introduce competition among several ad networks to get the highest possible CPM. Through Dynamic Allocation, it allows AdX/AdSense to compete against another network. This means publishers can better decide how to monetise their inventory by letting them view how much media buyers are willing to pay for a given ad impression by inviting bids from multiple compatible supply sources.
For example, a really lucrative user visits your site - they've bought a BMW every year at the same time for the last 5 years. They are a really valuable user. Their bid price maybe $150CPM but their transaction price maybe $30. Our goal is to get the transaction price as close to $150 as possible. We do this by increasing the competition using other networks and technology.
Should I be using it?
- if you have limited dev time
- if you lack ad management knowledge
- if you are unsure of what tech platform to use
Outsourcing the management of your remnant ads will enable you to focus on other things. We are a team of publisher monetisation experts and we help improve site's performance and revenue.