meet the team.

This is us.

Our Team is agile and eager to learn about new ad technologies. Backed by a management team with extensive experience in digital advertising. Publift invest into the next generation of Australian graduates – to enrich in the regional pool of talent and make young Australian’s market leaders in ad tech. Our graduates go through an intense probation and learning program before becoming integral parts of our startup.


CEO and co-founder

Colm is a publisher monetisation consultant with 9 years online advertising experience at Google Inc. & start-up level. He loves technology and new innovation. Colm founded the Publift in late 2013.


COO and co-founder

Tobin thrives on organisation and systems management. He spent 6 years working on both the advertiser & publisher sides of the business at Google. He then moved to a top 1000 publisher to get hands-on experience with ad serving, yield optimisation & content management.


Account Management Lead

Brock is a recent graduate of the University of New South Wales. He comes from a science background of data and analytics and works to improve the account management team’s procedures and client interactions through analytical processes.


Sales Guy

With a background of studying Economics at Macquarie University, along with the recent sale of his first business, Dan enjoys the many challenges that encompass his commercial role at Publift. Dan works across business development, PMP deal management & marketing.




Account Manager

Nate excels in digital asset management, digital marketing, and communication. He acquired a multitude of skills from his success in various roles across different industries including advertising, tourism, and news. He also holds a BA in communication management and MT in interactive media.


Technical Account Manager

He recently graduated from Western Sydney University with a Bachelors in Information and Communication Technology. Edward has an extensive understanding of IT systems and it’s functionality, and has been in the IT field for over 6 years. His role at Publift requires him to work closely with the Account Management team to resolve any technical issues that arise.


Web Developer

Adam is part of the Product Development team, working mainly in web application architecture and back-end development. He graduated from the University of Technology Sydney, his studies primarily focused in the realm of software and web development.


Web Developer

Kory joined the Publift team following his involvement in a software development program run by the University of Technology Sydney. He is a driven individual who thrives in a fast-paced team environment, and has a passion for anything technical.

key benefits

Flexible working hours and location

Creative office space

Constant learning/development

Focus on team well being/health/lifestyle

Free access to cool products like Spotify, Netflix, Audible, etc

Remote working

Autonomous workflow & projects

Ownership of products and services

Ground up idea/product development

building a more sustainable Australia

At Publift we believe in making Australia a better place for future generations – the people and the environment. We’ve worked with Sydney Dog and Cat Home, Clean Up Australia and Oz Harvest to make sure we give back more to our local community than we take.

It’s not just about the occasional volunteering day – we want to run our business in a sustainable way. From little things like all of our team using public or an eco friendly transport alternative (like peddle power) to get to work. Recycling/composting in the office and at our homes. To the big plans like our blueprint for a self sufficient, solar powered, passive office space complete with Tesla Power Walls, a fleet of electric vehicles, energy efficient components and a vegetable garden. We want to help prepare Australia for the future and we want our company values and actions to reflect this.

office culture.


We Deliver Excellent Customer Service & pride ourselves on exceeding expectations


Trustful, open & showing integrity in all aspects of our business


Create fun, passionate & hardworking teams


Embrace & Drive Change. Learn from Failure. Don’t be afraid to fail quickly.


Create great working environments where our team have the tools and opportunities they need to develop


Build useful & innovative products. Test and optimise the best ad technology available. Stay at the cutting edge of ad technology.