Last week Publift had the awesome opportunity to host a livestream event alongside Google & Acqua Media. Why? We wanted to collectively share our knowledge on the effectiveness of Google Adsense, Ad Manager & AMP. The livestream format gave Publisher’s the opportunity to learn and ask in depth questions in regards to their current […]
Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney. We decided to host these largely informal events for publisher’s and those within the ad tech industry, in an effort to better understand the […]
Publift had the awesome opportunity to once again be a part of the annual Google Ad Exchange Bootcamp. This year the event was held at Google’s offices by the water in Pyrmont on the 1st of May. Publift team members Brock & Dan spoke to a wide range of Publishers on all things Exchange Bidding, […]
Google’s Exchange Bidding has landed! With the beta version having been rolled out across our publishers, the results are better than we could have imagined. We were delighted to present these results at the AdX Bootcamp in Sydney today to a packed room full of publishers. Let’s start with the implementation. The implementation of Exchange […]
Header bidding (allows publishers to offer ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers) was a technology that had been coming for some time. However, its rapid adoption and revenue impact blindsided Google.