CASE STUDY | Beachgrit
Thanks to their collaboration with Publift, BeachGrit as a business has been able to grow beyond the restricted surf market.
72.67% impressions uplift
24.45% revenue uplift
How Beachgrit began
BeachGrit, which launched in July 2014, as Stab 2.0, with Derek bringing Stab’s US-based writer Charlie Smith into the business as a founding partner.
Today BeachGrit is now bigger from a traffic perspective than all the other surf news websites combined, and up to ten times bigger than the governing body of pro surfing, the World Surf League!
As the WSL’s CEO said recently, “BeachGrit is authentic. He is the beating heart of what we love. The kryptonite to the wall of positive noise!”
Who is Beachgrit?
BeachGrit, a platform for surf news, often veering into politics and social commentary. BeachGrit exists to place a libertine, and centrist, moral and ideological code over surf and mainstream news, and usually with a humorous, but factual, bent.
Why Beachgrit came to Publift
However, all options seemed to have a couple of barriers. Eventually, James stumbled on Publift by chance, late at night, reading an old tech