CASE STUDY

WORDSOLVER

CLIENT SNAPSHOT

With Publift, Matt Parkins, the founder, doubled Wordsolver's revenue and improved user experience.

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Revenue

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Page RPM

BACKGROUND

How Wordsolver began

Matt Parkins started this project in 2007, with the idea of creating a platform where people could engage with it. His will is to provide a free space where users can enjoy, challenge their skills, and have fun. 

BACKGROUND

What is Wordsolver

WordSolver is a platform that provides a variety of tools such as solving back-of-the-newspaper anagram-type word puzzles and playing online word games like scrabble. Wordsolver is a scrabble solver and it can also unscramble letters for many anagram games. Within the website, there is the possibility of playing pro-level games of scrabble with other players engaging your skills and having great fun. 
I was hesitant to give Publift all the ad units on the page, but thank goodness I did. With Publift I doubled my revenue and they provided me with really useful solutions. 
Matt Parkins, Wordsolver Founder

CONSIDERATION

Why Wordsolver came to Publift

The company was experiencing a slow progressive decline in revenue and using AdSense was not enough anymore. The amount of work needed to compensate for it and to improve was high, however, the results were not satisfactory. The founder was getting upset and hopeless, he did not know what to do in order to improve the outcomes of all his work. He wanted to get increasing results by using his time efficiently.  

A SOLUTION

How Publift was able to help

Publift gained Matt’s trust following our values: Transparency and Professionalism. It is never easy to trust a new partner but the founder could rely on us. Publift made it possible to keep the website free of charge and increase revenue through advertising, doubling Wordsolver previous results. Publift also helped wordsolver to gain a deeper understanding of the programmatic industry, Matt can now see all the progress through our reports and analysis.

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