HOW TO INCREASE PAGE RPM IN 10 STEPS Written by Ben Morrisroe 18 Sep, 2020 Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an...
Mobile Ads and Sizes: Choosing the Best Size for Your Ad Written by publift2019 31 Aug, 2020 Why Choose Mobile Ads? There are more than 5.15 billion mobile users in the world. More and more people are using mobile devices to browse the internet, so...
Amazon Publisher Services Guide Written by publift2019 26 Aug, 2020 What is Amazon Publisher Services? Amazon Publisher Services is a suite of tools and services developed by Amazon. Its design allows for a single call to Amazon’s cloud-based...
MALVERTISING – WHAT IS IT AND HOW TO PROTECT YOURSELF AS A PUBLISHER? Written by Betty 23 Jul, 2020 Have you ever heard of malvertising? Or have you actually been affected by it? If yes, you are well aware how tricky it can be, and if not,...
Infinite Scroll vs. Load More Buttons: Which is better? Written by Ben Morrisroe 13 Jul, 2020 Recently, we’ve seen a trend across our publisher group transitioning away from infinite scroll pages towards load more buttons in an effort to...
HOW PUBLISHERS CAN INCREASEUSER TIME ON SITE Written by Betty 4 Jul, 2020 Why is it important to track the time spent on your website? Aren’t the number of pages visited good enough? Well, not really. Time on site gives a much more accurate...
