WHAT IS A DEMAND SIDE PLATFORM AND HOW IT HELPS PUBLISHERS Written by publift2019 23 Apr, 2020 Publisher Resources The online advertising market has over time developed innovations that allowed for the streamlining and optimisation of a simple...
HOW PUBLISHERS CAN INCREASE THEIR PAGE RPM Written by publift2019 17 Apr, 2020 Publisher Resources Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is...
WHAT DOES THE DEATH OF THIRD PARTY COOKIES MEAN FOR ONLINE ADVERTISING? Written by publift2019 9 Apr, 2020 Publisher Resources The prediction of the death of third party cookies has long been floated in the programmatic industry due to the...
Postcard from China: Market Overview Written by publift2019 24 Jan, 2020 Publisher Resources It’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with...
Increasing Advertising Revenue: SODP Podcast Written by Kylie Royle 6 Jan, 2020 Publisher Resources Vahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and...
Riding the Programmatic Wave: IAB Australia Podcast Written by Kylie Royle 16 Dec, 2019 Publisher Resources Publift CEO, Colm Dolan shares his advice for publishers about riding the highs and lows of online publishing in this chat with IAB Australia...
