In-App Advertising for Publishers

In-App Advertising for Publishers

In-App Advertising for Publishers Written by publift2019  24 Nov, 2020  For the first time, in 2020, greater than two-thirds of US digital ad spend will go to mobile platforms. In 2020, in-app ad revenue is expected to reach $117 billion worldwide and...
What is vCPM?

What is vCPM?

What is vCPM? Written by publift2019  10 Nov, 2020  Online advertising has experienced a significant change in recent years. Even just five years ago, publishers could earn revenue simply by placing ads on their site. It didn’t matter whether...