What is SKAdNetwork and What Does it Mean for Publishers? Written by publift2019 5 Jan, 2021 Back in March 2018, Apple introduced the SKAdNetwork. The production of SKAdNetwork originally served to function as an alternative approach to measure...
Google AdX Or AdSense – Which is better for you? Written by Ben Morrisroe 16 Dec, 2020 Both AdX and AdSense are digital advertising platforms. Both are owned by Google. Both are used by publishers of all sizes to monetize their content. And both...
Best Native Ads Platforms for Publishers in 2021 Written by publift2019 15 Dec, 2020 As businesses and entrepreneurs are reassessing their marketing spend during the global pandemic, native ads are growing in popularity. 74% of total US display ad...
In-App Advertising for Publishers Written by publift2019 24 Nov, 2020 For the first time, in 2020, greater than two-thirds of US digital ad spend will go to mobile platforms. In 2020, in-app ad revenue is expected to reach $117 billion worldwide and...
Ultimate Guide to Core Web Vitals for Publishers Written by publift2019 17 Nov, 2020 Core Web Vitals are expected to become a ranking contributor for search engines next year. As an ad publisher, it has become increasingly important for you to not...
What is vCPM? Written by publift2019 10 Nov, 2020 Online advertising has experienced a significant change in recent years. Even just five years ago, publishers could earn revenue simply by placing ads on their site. It didn’t matter whether...
