by Ben Morrisroe | 26 Apr, 2019 | Publisher Resources
Publisher resources The ultimate Programmatic Advertising Glossary for Publishers Ben Morrisroe, Growth Marketer 24 April 2019 The programmatic ecosystem is full of new jargon, acronyms and technical phrases that just keep popping up and can make it a hard industry to...
by Ben Morrisroe | 15 Apr, 2019 | Publisher Resources
Publisher resources Why CPMs Change Throughout the Year Ben Morrisroe, Marketing Coordinator 15 April 2019 Have you ever wondered what is causing your CPMs to fluctuate so much throughout the year? Sometimes it’s obvious. You may be coming up to Christmas or...
by Ben Morrisroe | 27 Mar, 2019 | Publisher Resources
Publisher resources Improving Ad Placements To Increase Revenue For Publishers Ben Morrisroe, Marketing Coordinator 27 March 2016 Your website is ticking away, but there is always room for improvement. What should you be doing to make sure you’re making the most...
by Kayci Scaggs | 22 Mar, 2019 | Publisher Resources
Publisher resources What is Google’s DFP First Look Ben Morrisroe, Marketing Coordinator 25 March 2019 Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you...
by Ben Morrisroe | 10 Mar, 2019 | Publisher Resources
Publisher Resources What is rCPM and Why Publishers Should Take Notice Ben Morrisroe, Marketing Coordinator 22 March 2016 The digital advertising space is filled with jargon and long acronyms designed to add a little confusion to your day. CPM, eCPM, rCPM and RPM....
by Ben Morrisroe | 4 Mar, 2019 | Publisher Resources
Publisher Resources What You Should Know About Private Marketplace Deals Ben Morrisroe, Marketing Coordinator 22 March 2019 We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about...
