by Ben Morrisroe | 27 Mar, 2019 | Publisher Resources
Publisher resources Improving Ad Placements To Increase Revenue For Publishers Ben Morrisroe, Marketing Coordinator 27 March 2016 Your website is ticking away, but there is always room for improvement. What should you be doing to make sure you’re making the most...
by Kayci Scaggs | 22 Mar, 2019 | Publisher Resources
Publisher resources What is Google’s DFP First Look Ben Morrisroe, Marketing Coordinator 25 March 2019 Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you...
by Ben Morrisroe | 10 Mar, 2019 | Publisher Resources
Publisher Resources What is rCPM and Why Publishers Should Take Notice Ben Morrisroe, Marketing Coordinator 22 March 2016 The digital advertising space is filled with jargon and long acronyms designed to add a little confusion to your day. CPM, eCPM, rCPM and RPM....
by Ben Morrisroe | 4 Mar, 2019 | Publisher Resources
Publisher Resources What You Should Know About Private Marketplace Deals Ben Morrisroe, Marketing Coordinator 22 March 2019 We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about...
by Ben Morrisroe | 22 Feb, 2019 | Publisher Resources
Publisher resources What is Header Bidding and Why Should You Care? Ben Morrisroe, Marketing Coordinator 22 Feb 2019 Get ready for a deep dive into header bidding in all its glory. It has become THE buzz word in the ad tech world and for good reason! We are going to...
by Kayci Scaggs | 1 May, 2018 | Publisher Resources
Publisher Resources Does Exchange Bidding Work? Dan, Head of Supply 1 May 2018 Google’s Exchange Bidding has landed! With the beta version having been rolled out across our publishers, the results are better than we could have imagined. We were delighted to present...
