fuse

Lexis Rex PERFORMANCE UPDATE Q3 2017-Q3 2018

Lexis Rex average daily revenue
increased 99% YOY with the
implementation of FUSE

 

http://www.lexisrex.com/

“Just got the weekly report in and I have to say I’m really
impressed with the performance, it’s doing great, didn’t
think it would outperform the other platforms this much. I
believe it’s around a 50% increase. Well done!”

– Shaun Troedson, Lexis Rex

KEY OPTIMISATIONS MADE THROUGH FUSE:

  1. Pre-bid networks implemented: Rubicon, Pubmatic, Index exchange, Criteo
  2. Pubmatic header bidding wrapper implemented
  3. Exchange bidding implemented: Index EBDA, Rubicon EBDA
  4. Integrated ads.txt
  5. Monthly yield management
  6. Fuse tag (v.2.18) implemented