fuse

The NewDaily PERFORMANCE UPDATE Q3 2017-Q3 2018

The New Daily average daily revenue
increased 37% YOY with the
implementation of FUSE

https://thenewdaily.com.au/

“We were a bit hesitant in moving over to FUSE. But the
performance has been fantastic. Up 37% YoY is a great
return for us. The team team really help with any tech
setup we need. Its great to have that support which we
don’t have in-house.”

– Ingrid Von Bibra, The New Daily

KEY OPTIMISATIONS MADE THROUGH FUSE:

  1. Pre-bid networks implemented: Rubicon, Pubmatic, Index exchange, Criteo
  2. Pubmatic header bidding wrapper implemented
  3. Exchange bidding implemented: Index EBDA, Rubicon EBDA
  4. Integrated ads.txt
  5. Monthly yield management