HotCopper

HotCopper is Australia’s largest stock trading and investment internet discussion forum and provides the latest in Australian finance news, market caps , ASX listed company announcements and prices.

7.7M

MONTHLY IMPRESSIONS

50k

UNIQUE USERS

HotCopper Background

Hotcopper is a Perth based finance publisher, producing a very popular forum that receives the attention of big players in the Australian finance industry. In terms of ad operation management, Hotcopper began the relationship with us in early 2016, after having difficulties locking down ad technology vendors and managers. Hotcopper’s legacy setup was strong, consisting of using Google with network competition, but an inefficient ad server setup halted their growth.

Publift Approach

As the partnership grew between Hotcopper and us, we were able to assist with the implementation of many successful ad technologies. A successful header bidding implementation led to the automation of their legacy ad operations setup, giving Hotcopper much more control over their ad operations strategy, whilst growing their revenue.

Due to the nature of Hotcopper's site, native offerings were products that worked extremely well in their setup. Without the need to make changes to their site structure, native positioning thrived within their content.

By Removing their inefficient waterfall ad system and setting up new ad technologies, working with Hotcopper has been very successful. Our partnership with Hotcopper has allowed for them to increase time and resources into new products, such as their new mobile app, which now contains the best performing ad positions and sizes.

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