Metservice NZ

Metservice NZ Meteorological Service of New Zealand Limited (MetService) was established as a state-owned enterprise in 1992. It employs about 250 staff and its headquarters are in Wellington, New Zealand.

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MONTHLY IMPRESSIONS

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UNIQUE USERS

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ACTIVE DEALS

MetService NZ Background

Metservice NZ Meteorological Service of New Zealand Limited (MetService) was established as a state-owned enterprise in 1992. It employs about 250 staff and its headquarters are in Wellington, New Zealand.

Partnership Goals

In 2015, Metservice NZ had a two person ad operations team, which they were looking to expand quickly as their advertising demand grew. Due to having a small team, regardless of the size of the publisher, the capabilities of integrating new advertising technologies and the ability to effectively manage the operations was challenging.

Publift Approach

Publift and Metservice began their relationship in early 2016, with a successful transition from their legacy ad serving waterfall to a header bidding solution, and with the implementation of a granular first look strategy, Metservice were able to grow their programmatic revenue, alongside their direct campaigns. The uplift that was produced from our relationship with Metservice has allowed for the expansion of their ad operations team, meaning they can continually grow products and services, such as their new mobile app.

YoY CPM

Achieved Results

  • 91% increase YoY in CPM
  • 68% increase YoY in programmatic revenue
  • Programmatic fill up 26% YoY

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