We share the best bargains in Australia and share them with each other.

Our goal is simple – bringing the best deals and bargains in Australia to consumers.

Vertical: Deals

URL: http://ozbargain.com.au

OzBargain exceeds target revenue with Publift

OzBargain is a community driven e-commerce site with 2m unique users, which aims to bring the best deals and bargains to Australian consumers.

50m

MONTHLY IMPRESSIONS

2m

UNIQUE USERS

200k

ACTIVE DEALS

Advertise On OzBargain

Publlfit and OzBargain Shared Story

Publift took on display ad management from OzBargain Founder Scott in February 2016, so he could focus growing the site community. As well as managing existing ad channels, Publift added new ad technology which allowed for more real-time competition between networks and programmatic deals. Publift also analysed ad layout for both desktop and mobile - suggesting optimal sizing, position and functionality for ad units to drive the highest possible yield. Finally - mobile page speed optimisation has begun to increase mobile ad requests reaching the ad server.

Partnership Goals

Increase overall revenue by a min 30%

Serve more relevant ads

Not negatively impact site user experience

Publift Approach

Set up dynamic allocation & yield management optimisation

Set up dynamic allocation & yield management optimisation

Set up and management of private deals

YoY CPM

Achieved Results

Publift took on display ad management from OzBargain Founder Scott in February 2016, so he could focus growing the site community. As well as managing existing ad channels, Publift added new ad technology which allowed for more real-time competition between networks and programmatic deals.

  • 27% increase in average CPM YoY

  • 44% increase in ad revenue YoY

  • Over 60% growth in site audience YoY

Scott Yang - Owner

OzBargain

Ozbargain and Publift have been workign toghether for the last 2 years. Revenue is up 80% since the partnership started.

“Publift bring cutting edge technology & insights driven by their vastly experienced team of developers & programmatic experts. Their solution mean I can concentrate on building content knowing my ad revenue is in good hands.”

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We share the best bargains in Australia and share them with each other. Our goal is simple – bringing the best deals and bargains in Australia to consumers.

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