The New Daily is an independent fast growing news website, providing up to the minute reporting on the biggest stories of the day.





TheNewDaily Background

The New Daily are a rapidly growing news publisher based out of Melbourne, Australia. Flaunting a very niche audience, The New Daily has been able to reach population segments that digital media brands have struggled to reach historically. This has lead to an increase in demand for their inventory as the site continues to grow. The New Daily have a very engaged audience, which has allowed for the stable growth of their programmatic revenue over the last two years.


Although The New Daily were growing at a rapid rate, maintaining scalable growth and profit was increasingly becoming a challenge. Publift and The New Daily were able to implement viewability friendly ad unit structure, keeping their ad placements within high thresholds for viewability. This structure allowed them to increase their profits, As advertisers are inclined to advertise within these high viewability thresholds. More recently, The New Daily have made the switch to the FUSE platform, which has allowed them to seamlessly implement new ad technologies, whilst maintaining their optimum ad unit layout.


Achieved Results

  • 65% revenue growth YoY
  • Transition to the FUSE platform


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