Case Studies

PAYE.net.nz reached out to Publift when they needed to fill a revenue gap after a direct advertiser of theirs pulled out. With our partnership, display ads now account for 90% of the site's revenue.

Digital Photography School found Publift after suffering a decrease in AdSense revenue, and following a bad experience with another header bidding partner. With Publift, DPS achieved a 152% page RPM increase.

Publift assisted in the complete ad setup for all of Envato Tuts+ 30,000 free tutorial pages, achieving optimal ad layouts to keep the user experience as smooth as possible.

We partnered with Bustimes.org to improve existing ad setup with AdSense and boost revenue. We achieved a 313% increase in average monthly revenue, 62% increase in monthly pRPM, and 309% in average daily revenue.

We helped SaveMyExams.co.uk monetize their non-subscribed users. After optimizations, SaveMyExams unlocked a 108% uplift in their daily revenue and a 86% increase in in page RPM.

With fewer ad units, we were able to improve overall site speed, while also bringing in an incremental 49% uplift in revenue in just the first month!

Freecycle.org desperately needed a robust advertising strategy to halt a $200/day loss. With Publift, they saw an 85% revenue uplift after one month and 96% after two months.

WillyWeather came to Publift to outsource their advertising set-up, saving valuable hours on testing networks, setups, and ad layouts optimization. WillyWeather achieved a 121% increase in YoY ad revenue with Publift.

This editorial site had 60% of revenue coming from direct deals with their clients. Publift helped monetize their programmatic inventory without impacting their direct sales and the user experience on site.

Track China Post more than doubled their ad revenue with Publift. Our team also helped founder John to resolve his Google account restrictions.

With Publift, WordSolver founder Matt doubled his website's ad revenue and improved user experience. WordSolver acheived a 396% increase in page RPM.

OzBargain maximized their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, resulting in a 40% annual revenue growth rate and 68% total increase in true CPM.

Paycalculator founder Robert was able to leave his full-time job to work on his website project full time instead. Paycalculator achieved a 335% increase in monthly net ad revenue.

Before Publift, Dnevnik.ba had tried other solutions but found that they struggled with volume. Since our partnership, they achieved a whopping 154% increase in pRPM and average MoM pRPM increase of 38%!

We partnered with SoxProspects.com to drastically improve ad revenue whilst maintaining their incredible UX. With the right optimisations, we increased page RMP by 216%, and saw a Net revenue uplift of 106%.

The Trading Card Database partnered with Publift to rectify their issues with AdSense. Publift were able to ensure that high quality ads were served consistently, resulting in a massive 247% uplift in page RPM.

News provider, USNewsOn.com, needed help in rectifying their data related issues with their previous partner. We were able to achieve a 359% uplift in average net revenue per day.

Music hub Chordzaa underwent a reoptimizing of their existing ad setup and exploration of further monetization opportunities. Chordzaa saw a 1587% increase in page RRM.

We improved misaligned and unresponsive ads that were impacting site design and user experience. ScrumPoker-online.org saw an astonishing 195% revenue uplift within the first week.