What are the common questions we get from our new clients? We have answered them to help you make the right business decision. 

Find your site's potential

What are our new clients most curious about? 

Frequently Asked Questions

  • 1. What is Publift?

    Publift is a programmatic advertising technology company that helps publishers maximise ad revenue so they can focus on building great content and growing their business.

  • 2. What services does Publift offer?

    Our all-in-one Fuse programmatic platform for publishers gives you access to a world of programmatic adtech, partners & reporting in one place, with one simple tag. We can help with header and exchange bidding processes, pmp deal management, ad layout & optimisation, and more.

  • 3. How can Publift help me increase my ad revenues?

    By implementing header bidding with a range of premium demand partners and focusing on maximising the viewability and view time of key ad units we help you to drive up the value advertisers receive from your ad inventory. That results in increased average CPMs, growth in revenue per page views, and increased fill rate for you. You can find more about how Publift is helping publishers in one of our case studies.

  • 4. Where is the Publift team based?

    Our HQ is in Sydney with offices in Melbourne and Manilla. We are flexible with our time, so timezones aren't an issue. We plan to have an office open in the US by the end of the year and in Europe by 2021. Exciting times!

  • 5. Will your tech work in my country?

    Yes, we have clients globally and relationships with 25 demand partners which allow us to have demand and advertisers for every corner of the globe! We will pick the best partners for you.

  • 6. Why should I choose Publift?

    Apart from the award-winning technology to help increase your ad revenue, Publift will give you a family feeling and the assurance that your happiness will be at first place for us. We have recently launched a Publift 2.0 concept founded around customer-centricity. You can find more about what values we stand for here.

  • 7. How long is the onboarding?

    Approximately 2 weeks depending on devoted resources on your side. The longest part is the detailed analysis our Account Management team will conduct as it is labour intensive, after that it is a case of implementing the tags on your site. Following the live date we will continue to test and optimise your setup to maximise performance.

  • 8. Are there any lock-in contracts?

    We work on a 30 day rolling agreement so you are free to leave if you ever have to. We ask for 90 days at the start to allow us to fully optimise your site to the best of our ability. If you need to leave for any reason, you are free to do so.

  • 9. How do payments work?

    We issue payments via direct bank transfer in the currency of your choice. All Google revenue is paid every 30 days and all other revenue from other networks is paid in 3 months arrears. Google revenue should make up approximately 70% of your revenue so you won't see any decrease in the first 3 months compared to your current revenue.

  • 10. Will Publift tags impact my side speed?

    All Header Bidding tags will come with some added latency to the page as we need to provide some time for the partners to respond with a bid. Our tags are extremely light-weight, pass back no redirects and are built with speed in mind. We also have full control over the bid time-out and so can optimise the auction length to improve ad speed.

  • 11. Will Publift change the layout of my website?

    During onboarding, we will conduct a full and detailed analysis of your sites current performance and will build out our recommended ad optimisation sheet and mockups for you based on this analysis and the layout we think will perform best. We get a significant proportion of the revenue uplift from these optimisations. It is always completely up to you though and these are just suggestions based on the data we have.

  • 12. Can I block certain Ad categories?

    Yes. We work with you to block ad categories and specific advertisers. We have a range of technology to reduce the risk of any spam ads. We also have a chrome extension we built called AdWizard which allows you to block ads on your site automatically by clicking on them!

  • 13. Can I still do this if I'm not technically inclined?

    Of course! No need for "techpertise". To start experiencing the power of Fuse on your site, simply replace your current AdSense or third-party tag with our simple line of code. No need to be a tech genius to get the tag up and running either - we've designed it for even the most inexperienced users. But don't worry, you're never on your own. Our team of programmatic platform experts will help get you onboard fast and work with you to optimise your site and maximise revenue.

  • 14. Will visitors see a lot of ads?

    We prioritise user experience above all. If ads heavily impact the user experience, users will stop coming back and revenue will be impacted even more. We stick closely to the Coalition For Better Ads standards and make sure ads are placed in a way that balances both revenue and the user. There are lots of ad formats and strategies Publift will not implement in order to stand by this as a principle but we believe that ultimately it leads to the long term success of a publisher.

  • 15. How much control will I have over my website?

    All of it! You have the final say on everything. We provide you with suggested layouts, ad formats etc and give you the reasoning behind them but it's up to you whether you want to go ahead with them or not.

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