Question 1

What is programmatic advertising?

Accepted Answer

Programmatic advertising is the process of buying & selling digital advertising space through automated technology. Before programmatic, the process of buying & selling ads meant that you had to negotiate insertion orders, set up and report on campaigns manually.

Question 2

What does a programmatic advertising technology company do?

Accepted Answer

Programmatic adtech companies provide access to the highly automated process of buying or selling programmatic ad inventory. Apart from the technology, (twhich is obviously a major plus), there are a lot of other advantages of working with a programmatic adtech company. Adtech is complex. And it changes fast. Working with a trusted partner provides a wealth of knowledge and expertise to draw from, so you don't need to focus on every aspect of the ecosystem or implement it. This helps avoid potential pitfalls as well as giving you the benefit of  estabished partnerships and networks developed to maximse outcomes. Working with a programmatic adtech company (like Publift) also provides other benefits such as, optimisation, consolidated reporting, brand safety, training and more through its award-winning Fuse platform.

Question 3

Is programmatic advertising effective?

Accepted Answer

Yes. When it’s done properly. Programmatic advertising allows advertisers to find the most cost-efficient ad impressions to reach the right (targeted) audience for their brand or product. For Publishers, programmatic advertising campaigns offer a cost-effective way to sell their valuable ad inventory automatically. On average, Publift clients see a net uplift of 54% on their net revenue by integrating our Fuse programmatic advertising platform on their sites.

Question 4

How does programmatic ad buying work?

Accepted Answer

Programmatic media buying includes the use of DSPs, SSPs and DMPs. DSPs, (demand-side platforms) facilitate the process of buying ad inventory on the open market and provide the ability for a buyer to reach their target audience due to the integration of a DMP (data management platform). The DSP connects buyers to seller inventory via links to SSPs (supply-side platforms). These two platforms are linked via APIs that create an automated marketplace.

Question 5

What does programmatic advertising offer publishers?

Accepted Answer

Programmatic advertising allows publishers to increase the yield of their website by filling as much of their available inventory as possible. Because it’s flexible, publishers can sell inventory they haven’t already sold direct to advertisers to monetise and maximise the return on their valuable content.

Question 6

Why is Publift the leading programmatic advertising company in Australia

Accepted Answer

Publift started with a vision of helping publishers grow their ad revenue - dramatically and easily, so they could focus on their core business rather than the complexities of adtech. That's how Fuse was born. Fuse is an award-winning programmatic advertising platform that Australian publishers genuinely vouch for. (Take a look at our case studies page to see how Fuse has boosted revenue and profits for a host of publishers). Publift is expanding its US programmatic advertising operations to support publishers globally, beyond its headquarters in Sydney, Australia.

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