Our values


What drives our Publifters and makes us who we are? Find out more about our guiding principles. 

Find your site's potential

Find out what drives us

What we can do for you

At Publift, we empower publishers to feel safe and thrive for a long time.

We’re here to help you:

Save Time

Let us give you the freedom to focus on things that are most meaningful to you. There’s no need to feel overwhelmed with managing your AdTech; our all-in-one Fuse platform can free up your time so you can focus on more important tasks.

Lift Revenue

Fuse can help you grow revenue with minimal effort, so you can invest in the things that really matter in growing your business. At Publift, we are committed to providing our publishers with sustainable revenue growth, so you can feel secure and confident.

Learn More

Publishers choose Publift because we provide comprehensive educational resources for non-technical users and strategic consulting to address service options and manage risks at every stage of your business. Our friendly experts with in-depth knowledge combined with our online learning resources will ensure that your business is future-proofed.

Benefit From a Reliable Solution

Publishers trust Publift to always get the job done with excellent customer support, great quality products and high performance. We provide transparency and a sense of security with every interaction in our service, support, technology and team.

Get Measurable Results

We’re here to help you understand your results and to discover the root cause of why things may happen. We are committed to consistency and accuracy. We’ll deliver your results in an accessible and easy-to-understand way so you can make the right decisions at the right time.

Values to live by

Our Guiding Principles

1. Deliver assurance and inspire confidence through service

We thrive off the opportunity to make an impact, going above and beyond what’s expected.

2. Make personal growth and learning a priority

We’re continuously pushing ourselves to be better and thinking about better ways of doing things at Publift (but not limited to).

3. Build a sustainable business

At Publift, we’re not interested in short-term gains. We work with publishers who have a long-term business strategy that aligns with our mission and values. When it comes to our customers, we’re in it for the long haul.

4. Transparency, trust and total honesty is in our DNA

Our strong, lasting relationships with our customers and team members are built on trust and totally honesty.

5. Passion in everything we do

Our Publifters have a relentless drive to improve our customers’ revenue. Our passion provides us with a sense of fulfilment, with the knowledge that our team is contributing towards something bigger, beyond ourselves.

6. Create a family environment

At Publift, our team and our customers are our family. We’re supportive, empathetic and helpful, and always respect other people’s ideas.

7. Have a critical thinking mindset

We’re our own biggest critics, and are always pushing to optimise processes, service and technology. We believe in continual improvement and finding better ways to complete our goals.

8. Resourceful and efficient

At Publift, we work smarter, not harder. Our Publifters never lose sight of our start-up DNA, and are always checking that we’re making the most impact on both our business and our customers’ businesses.

9. Adaptability and embracing change

We take the initiative to explore new ideas and dare to go beyond our comfort zone. We have an ingrained ‘get s*!t done’ mentality.

10. Humble

We treat people with sincerity from the bottom of our hearts. We listen to, value and respect others’ opinions, backgrounds and circumstances.

11. Deliver the best version of yourself

At Publift, we believe in the power of positivity. We’re big on maintaining a healthy headspace and are committed to being grounded and totally present when talking to others.

Have a question?


Level 9, 46-56 Kippax Street
Surry Hills NSW 2010


Level 2, 696 Bourke Street
Melbourne VIC 3000

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United States

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