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Adteach programmatic essentials series

What is Supply-Side Platform

What is Supply-Side Platform

What is Supply-Side PlatformWhat is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...

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Publisher Resources

The Ultimate Programmatic Advertising Glossary for Publishers

The Ultimate Programmatic Advertising Glossary for Publishers

The programmatic ecosystem is full of jargon, acronyms and technical phrases that just keep popping up and can make it hard to navigate. But fear not, we are here to help you get a grasp of it all and have a little bit more knowledge about programmatic advertising.
Improving Ad Placements To Increase Revenue For Publishers

Improving Ad Placements To Increase Revenue For Publishers

When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation
What Is Google's DFP First Look

What Is Google's DFP First Look

Well, I'm glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don't you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.
Increasing ad viewability

Increasing ad viewability

We'll discuss some techniques you can use to improve your viewability scores and increase your site earnings.

Industry News

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Australia's Biggest Morning Tea

Australia's Biggest Morning Tea

Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal "PubChat" with many of Melbourne's leading online publishers
IAB NZ Digital Overview

IAB NZ Digital Overview

Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.
Horsing around at Google AdX Bootcamp!

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

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