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Adteach programmatic essentials series

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mille, meaning the cost per 1000...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...

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What is Supply-Side Platform

What is Supply-Side Platform

What is Supply-Side Platform What is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...

Publisher Resources

Postcard from China: Market Overview

Postcard from China: Market Overview

Postcard from China: Market OverviewIt’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock Munro. Brock and I were absolutely gobsmacked by the...

Increasing Advertising Revenue

Increasing Advertising Revenue

Increasing Advertising Revenue: SODP PodcastVahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and explores the opportunities for increasing advertising revenue. In a world...

Riding the Programmatic Wave

Riding the Programmatic Wave

Publift CEO Colm Dolan and James Prier, GM of surf publisher Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.
The Ultimate Programmatic Advertising Glossary for Publishers

The Ultimate Programmatic Advertising Glossary for Publishers

The programmatic ecosystem is full of jargon, acronyms and technical phrases that just keep popping up and can make it hard to navigate. But fear not, we are here to help you get a grasp of it all and have a little bit more knowledge about programmatic advertising.
Improving Ad Placements To Increase Revenue For Publishers

Improving Ad Placements To Increase Revenue For Publishers

When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation
What Is Google's DFP First Look

What Is Google's DFP First Look

Well, I'm glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don't you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.

Industry News

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Australia's Biggest Morning Tea

Australia's Biggest Morning Tea

Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal "PubChat" with many of Melbourne's leading online publishers
IAB NZ Digital Overview

IAB NZ Digital Overview

Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.
Horsing around at Google AdX Bootcamp!

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

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