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Adteach programmatic essentials series

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mille, meaning the cost per 1000...

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...

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What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply-Side Platform? What is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and...

Publisher Resources

What is ad viewability and how does it impact your revenue

What is ad viewability and how does it impact your revenue

WHAT IS AD VIEWABILITY AND HOW DOES IT IMPACT YOUR REVENUE  Ad viewability can have a direct impact on the publisher’s revenue. Being able to monitor and optimise ad viewability can directly increase your CPM rates. Publift has done research on the ad...

What is CPM?

What is CPM?

What Is CPM (Cost Per Mille, Cost Per Thousand Impressions)?What is CPM? CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. This metric is used to monitor ad...

Google AdX or AdSense? Which advertising platform is better for you?

Google AdX or AdSense? Which advertising platform is better for you?

GOOGLE ADX OR ADSENSE? - WHICH IS BETTER FOR YOU? Both AdX and AdSense are digital advertising platforms. Both are owned by Google. Both are used by publishers of all sizes to monetise their content. And both provide publishers with access to the same buyers and...

What is a demand side platform and how it helps publishers

What is a demand side platform and how it helps publishers

WHAT IS A DEMAND SIDE PLATFORM AND HOW IT HELPS PUBLISHERSThe online advertising market has over time developed innovations that allowed for the streamlining and optimisation of a simple process: buying and selling ad space. Over time the market has consolidated...

How can you increase your page RPM?

How can you increase your page RPM?

10 WAYS PUBLISHERS CAN INCREASE PAGE RPM Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an important metric to detect issues with ad effectiveness as...

Postcard from China: Market Overview

Postcard from China: Market Overview

Postcard from China: Market OverviewIt’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock Munro. Brock and I were absolutely gobsmacked by the...

Increasing Advertising Revenue

Increasing Advertising Revenue

Increasing Advertising Revenue: SODP PodcastVahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and explores the opportunities for increasing advertising revenue. In a world...

Riding the Programmatic Wave

Riding the Programmatic Wave

Publift CEO Colm Dolan and James Prier, GM of surf publisher Beachgrit chat with IAB Australia on programmatic advertising and the changing tides for online publishing.

Industry News

Company Updates

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal "PubChat" with many of Melbourne's leading online publishers
IAB NZ Digital Overview

IAB NZ Digital Overview

Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.
Horsing around at Google AdX Bootcamp!

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

Upcoming Events

TBA

July 2020

Webinar

Publifts' very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google's Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

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