Resources

 

A one-stop-shop for publisher resources, industry news, company updates and events.

 

Find your site's potential
ADTEACH SERIES
Publisher Resources
Industry News

Colm's Vlog

Events

Adteach programmatic essentials series

What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply Side Platform?What is an SSP? A supply side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and distribution of ad inventories. The...

What is Programmatic Advertising?

What is Programmatic Advertising?

An AdTeach Programmatic Essentials SeriesWhat is programmatic advertising?  Programmatic advertising is the process of automatically buying and selling digital advertising space. Before programmatic advertising, ordering, setting up, and reporting on ads all had...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance and compares them to each other.CPM: Cost Per Mile CPM, as some of you know, is an acronym for cost per mile, meaning the cost per 1000...

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For Publishers

An AdTeach Programmatic Essentials Series We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep hearing about PMP advertising and private marketplace deals. You have lots of questions, don’t...

Publisher Resources

How to increase user time on page

How to increase user time on page

Why is it important to track the time spent on your website? Aren’t the number of pages visited good enough?
Well, not really. Time on site gives a much more accurate indication of how readers are engaged with your content. The numbers of pages visited can be often high, but that doesn’t necessarily mean the readers are paying attention to your content.

Top Video ad networks for publishers

Top Video ad networks for publishers

In 2020, YouTube has proven that video ads are here to stay, hence it doesn’t come as a surprise that publishers are increasingly using video ad networks to reach a wider audience and form a connection with the help of creative storytelling. In fact, the industry was said to be worth $26 billion in 2019 and has only continued to grow since.

What is eCPM?

What is eCPM?

eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their site. It’s common for publishers to be confused by eCPM, as there’s also another metric called CPM. Read more to find out the difference.

The best Google AdSense alternatives for publishers

The best Google AdSense alternatives for publishers

If you are a publisher starting to monetise your website, then Google AdSense is going to be one of your first choices. It’s a great start to understand ad monetisation and ad tech. It’s a very popular platform, accessible and easy to set up. But at some point, publishers wanting to optimise their ad monetisation strategies will start looking at what else is in the market.

What is ad viewability and how does it impact your revenue

What is ad viewability and how does it impact your revenue

Ad viewability can have a direct impact on the publisher’s revenue. Being able to monitor and optimise ad viewability can directly increase your CPM rates. Publift has done research on the ad performance on the sites we manage. We’ve seen a direct correlation between the average effective cost per mile (eCPM) and ad viewability.

What is CPM?

What is CPM?

CPM is an online advertising metric that calculates the cost of showing an ad to a thousand people. CPM stands for cost per mille, which means cost per thousand. Find out how this metric is used to monitor ad performance.

Google AdX or AdSense? Which advertising platform is better for you?

Google AdX or AdSense? Which advertising platform is better for you?

Both AdX and AdSense are digital advertising platforms. Both are owned by Google and used by publishers of all sizes to monetise their content. Additionally, both provide publishers with access to the same buyers and advertisers. What’s the difference between the two and how do you choose which one is better for you and your business? Let’s take a closer look at them and see how they differ and the advantages of each.

What is a demand side platform and how it helps publishers

What is a demand side platform and how it helps publishers

The online advertising market has over time developed innovations that allowed for the streamlining and optimisation of a simple process: buying and selling ad space. Over time the market has consolidated supply and demand on ad exchanges, supply-side platform and demand-side platform. These actors allow publishers to reach a wider range of advertisers, while advertisers enjoy lower prices and better tracking of the impact of their ads.

What does the death of third party cookies mean for online advertising?

What does the death of third party cookies mean for online advertising?

The prediction of the death of third party cookies has long been floated in the programmatic industry due to the explosion in mobile web browsing and the inherent difficulties with tracking users across devices, leaving cookies inefficient at building a full picture of a user. Couple this with an awakening in users around the value of their own private data and demand for privacy, and the new, privacy-focused world that’s emerging right in front of our eyes shouldn’t come as a surprise.

Postcard from China: Market Overview

Postcard from China: Market Overview

It’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock.

Colm's Vlog

Episode 3

Episode 3

Welcome to our third episode! Today you’ll be meeting our product manager, Brock. He’ll be talking about how Publift is transforming business in a way that is best built for our clients.

Episode 1

Episode 1

CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles, the company’s global expansion and areas for improvement.

CEO Welcome Message

CEO Welcome Message

Hear from Publift CEO and ex-Googler Colm Dolan, as he talks about company culture, developing solutions, growing together and making life easier for publishers. Learn how Publift’s award-winning Fuse platform increases publisher revenue.

Episode 2

Episode 2

Colm talks about Publift’s guiding principles, brainstormed by our team of Publifters. This set of principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients. Let us know if you have any suggestions or recommendations for improvements!

Colm's Update April 2020

Colm's Update April 2020

Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how the Publift team is staying connected.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Industry News

COVID-19 Revenue Impact|CPM

COVID-19 Revenue Impact|CPM

Publift CEO Colm gives an update on the month of April including strategies for optimising ad revenue this time of year.

COVID-19 Revenue Impact

COVID-19 Revenue Impact

Publift CEO Colm gives an update on CPMs and how our team of Publifters are working to minimise the impact of COVID-19.

When Will Google Transition to a First Price Auction?

When Will Google Transition to a First Price Auction?

Google’s Ad exchange is making the switch to first price auctions and joining the rest of the programmatic world. This will have some significant consequences for publishers as it is rolled out this year. But when will this all come into effect for you?

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Australia's Biggest Morning Tea

Australia's Biggest Morning Tea

Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

IAB NZ Digital Overview

IAB NZ Digital Overview

Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.

Horsing around at Google AdX Bootcamp!

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

Upcoming Events

TBA

July 2020

Webinar

Publifts' very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google's Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

NOT QUITE READY TO TALK? SIGN UP FOR NEWS & UPDATES

Sydney

Level 9, 46-56 Kippax Street
Surry Hills NSW 2010
Australia

Melbourne

Level 2, 696 Bourke Street
Melbourne VIC 3000
Australia

San Francisco

Floor 1, 717 California
Street, San Francisco, CA
94108
United States

Adtech expertise in your inbox

Revenue-boosting tips, breaking industry news and product updates delivered to you.

Thanks, now you're in the loop

Share This