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Adteach programmatic essentials series

What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesWhat is programmatic advertising? Programmatic advertising is the process of automatically buying and selling digital advertising space (while the definition of programmatic is simply that ad...

What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply Side Platform?What is an SSP? A supply side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and manage the supply and distribution of ad inventories. The...

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What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

This article defines the acronyms CPM, CPC, CPA and CTR which are different ways of publishers measuring ad revenue performance and compares them to each other.CPM: Cost Per Mile CPM is an acronym for cost per mile, meaning the cost per 1000 impressions (or how many...

Publisher Resources

What is Universal ID and How Can it Help Publishers?

What is Universal ID and How Can it Help Publishers?

The world of digital marketing is highly data-driven. Those who work within the industry, including advertisers, content creators, and publishers have traditionally relied on cookies as a way to collect and track user data for marketing purposes. But the ever-changing landscape of the digital world is pushing for a new adaptation.

Best Mobile Ad Networks for Publishers

Best Mobile Ad Networks for Publishers

Signing up with a mobile ad network is a great way for publishers, including app developers, to make passive income from your website and benefit from app monetization by selling ad space to advertisers. There are a variety of mobile ad networks out there and you don’t want to waste time on the wrong ones. Let’s dive in.

How can you increase your page RPM?

How can you increase your page RPM?

Publishers have several tools at their disposal to achieve and keep a path to revenue growth. One of the key metrics they can monitor and influence is page RPM. It’s an important metric to detect issues with ad effectiveness as well. Although RPM is quite a volatile metric, there are several strategies you can implement to influence this metric and increase your overall advertising revenue.

Amazon Publisher Services Guide

Amazon Publisher Services Guide

Amazon Publisher Services is a suite of tools developed by Amazon. Its design allows for a single call to Amazon’s cloud-based marketplace providing for reduced latency for publishers while optimising their revenue.

How to increase user time on page

How to increase user time on page

Why is it important to track the time spent on your website? Aren’t the number of pages visited good enough?
Well, not really. Time on site gives a much more accurate indication of how readers are engaged with your content. The numbers of pages visited can be often high, but that doesn’t necessarily mean the readers are paying attention to your content.

Top Video ad networks for publishers

Top Video ad networks for publishers

In 2020, YouTube has proven that video ads are here to stay, hence it doesn’t come as a surprise that publishers are increasingly using video ad networks to reach a wider audience and form a connection with the help of creative storytelling. In fact, the industry was said to be worth $26 billion in 2019 and has only continued to grow since.

What is eCPM?

What is eCPM?

eCPM is a key ad performance metric used by publishers to monitor the revenue generated from the ads on their site. It’s common for publishers to be confused by eCPM, as there’s also another metric called CPM. Read more to find out the difference.

What is ad viewability and how does it impact your revenue

What is ad viewability and how does it impact your revenue

Ad viewability can have a direct impact on the publisher’s revenue. Being able to monitor and optimise ad viewability can directly increase your CPM rates. Publift has done research on the ad performance on the sites we manage. We’ve seen a direct correlation between the average effective cost per mile (eCPM) and ad viewability.

Colm’s Vlog

WordSolver Case Study Interview

WordSolver Case Study Interview

Publift CEO Colm catches up with WordSolver founder Matt to chat about the beginnings of WordSolver and what made Publift stand out as an ad tech partner.

Episode 3 – Meet Brock

Episode 3 – Meet Brock

Welcome to our third episode! Today you’ll be meeting our product manager, Brock. He’ll be talking about how Publift is transforming business in a way that is best built for our clients.

Episode 1 – The Origins of Publift

Episode 1 – The Origins of Publift

CEO Colm talks candidly about the origins of Publift, self improvement in both personal life and client growth. Learn about Publift’s guiding principles, the company’s global expansion and areas for improvement.

User Privacy Webinar

User Privacy Webinar

Publift CEO Colm Dolan talks about user privacy and the deprecation of third party cookies. Find out about what Publift is doing with LiveRamp’s ATS to prepare for impending cookielessness.

Episode 2 – Publift’s Guiding Principles

Episode 2 – Publift’s Guiding Principles

Colm talks about Publift’s guiding principles, brainstormed by our team of Publifters. This set of principles drives Publift’s business and shapes our strategy, with the ultimate goal of providing great service to our clients. Let us know if you have any suggestions or recommendations for improvements!

Colm’s Update April 2020

Colm’s Update April 2020

Publift CEO Colm gives an update on the year so far including a rise in CPM, the pros and cons of working from home and how the Publift team is staying connected.

Industry News

COVID-19 Revenue and CPM Impact Q2 2020 Update

COVID-19 Revenue Impact|CPM

Publift CEO Colm gives an update on the month of April including strategies for optimising ad revenue this time of year.

COVID-19 Revenue Impact

COVID-19 Revenue Impact

Publift CEO Colm gives an update on CPMs and how our team of Publifters are working to minimise the impact of COVID-19.

When Will Google Transition to a First Price Auction?

When Will Google Transition to a First Price Auction?

Google’s Ad exchange is making the switch to first price auctions and joining the rest of the programmatic world. This will have some significant consequences for publishers as it is rolled out this year. But when will this all come into effect for you?

Company Updates

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

IAB NZ Digital Overview

IAB NZ Digital Overview

Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.

Horsing around at Google AdX Bootcamp!

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.

Upcoming Events

TBA

July 2020

Webinar

Publifts’ very first webinar, exciting! Colm, Publift’s CEO and Josh Levey, Google’s Channel Partnerships and Global BD Lead will be sharing their thoughts on where the industry is going in the next year along with the key optimisations for publishers.

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