How does it work?
Native advertisements are built via a HTML template, which is applied to native demand coming through the ad networks. There are multiple forms of native advertising, including in-feed, search and promoted content listings, and custom content widgets. The flexibility, control and personability of native ads are what makes this creative type attractive to publishers and advertisers. By running a native ad option on your website, you'll be able to increase the range of advertisers and ads being shown to your users, which maximises your demand and revenue.
Should I be using native ads?
- If you have a large proportion of users visiting your site on mobile
- If you have a mobile app
- If you want to integrate new advertising opportunities without damaging user experience
Native advertising gives you more power in the style of your ad stack. By matching themes to your site and by selecting custom sized placements, you can dramatically increase your ad viewability and interactions, which then delivers you a healthy CPM increase. Native ads are driving higher campaign engagement rates for advertisers, which they love. Native ads are also making user's experience on websites better and more visually appealing.