meet the team.

This is us.

Our Team is agile and eager to learn about new ad technologies. Backed by a management team with extensive experience in digital advertising. Publift invest into the next generation of Australian graduates – to enrich in the regional pool of talent and make young Australian’s market leaders in ad tech. Our graduates go through an intense probation and learning program before becoming integral parts of our startup.


CEO and co-founder

Colm is a publisher monetisation consultant with 9 years online advertising experience at Google Inc. & start-up level. He loves technology and new innovation. Colm founded the Publift in late 2013.


COO and co-founder

Tobin thrives on organisation and systems management. He spent 6 years working on both the advertiser & publisher sides of the business at Google. He then moved to a top 1000 publisher to get hands-on experience with ad serving, yield optimisation & content management.


Product Lead

Ben’s passionate about making life easier for both publishers and the Publift team by building simple, easy to use products. Ben worked at EMI and Universal Music in London before he joined Colm and Tobin at Publift in May 2015. He now heads the Product Team.


Account Management Lead

Brock is a recent graduate of the University of New South Wales. He comes from a science background of data and analytics and works to improve the account management team’s procedures and client interactions through analytical processes.


Agency Sales Manager

Alanah works to promote the inventory of our publishers across the buyer landscape. Coming from a psychology background, she holds an active interest in people and how relationships shape a business. A key focus of her position at Publift is relationship management where she enjoys getting to know our publishers, agency contacts and advertisers across the industry.


Account Manager

Simon’s best assets are in his analytical and revenue management abilities.
The bulk of his experience comes from the global online gambling giants PaddyPower and more recently, he’s worked in the aviation industry, for the worlds largest international airline, Ryanair. While there, he worked as a yield analyst, directly responsible for managing the revenue for 12% of the company’s routes.


Account Manager

Dan is a part of the account management team, who thrives in an atmosphere that blends both interpersonal & analytical skills. With a history of studying Economics at Macquarie University along with ownership of his own business, Dan works to bring a more streamlined approach to the relationship between Publift and its clients.


Web Developer

Adam is part of the Product Development team, working mainly in web application architecture and back-end development. He graduated from the University of Technology Sydney, his studies primarily focused in the realm of software and web development.


Sales Intern

Junee has a proven track record in sales and business development across different industries, including IT, business process outsourcing and real estate. At Publift, he focuses on building beneficial relationships with clients and partners. Junee is currently completing his MBA degree, specialising in project management.

key benefits

Flexible working hours and location

Creative office space

Constant learning/development

Focus on team well being/health/lifestyle

Free access to cool products like Spotify, Netflix, Audible, etc

Remote working

Autonomous workflow & projects

Ownership of products and services

Ground up idea/product development

building a more sustainable Australia

At Publift we believe in making Australia a better place for future generations – the people and the environment. We’ve worked with Sydney Dog and Cat Home, Clean Up Australia and Oz Harvest to make sure we give back more to our local community than we take.

It’s not just about the occasional volunteering day – we want to run our business in a sustainable way. From little things like all of our team using public or an eco friendly transport alternative (like peddle power) to get to work. Recycling/composting in the office and at our homes. To the big plans like our blueprint for a self sufficient, solar powered, passive office space complete with Tesla Power Walls, a fleet of electric vehicles, energy efficient components and a vegetable garden. We want to help prepare Australia for the future and we want our company values and actions to reflect this.

office culture.


We Deliver Excellent Customer Service & pride ourselves on exceeding expectations


Trustful, open & showing integrity in all aspects of our business


Create fun, passionate & hardworking teams


Embrace & Drive Change. Learn from Failure. Don’t be afraid to fail quickly.


Create great working environments where our team have the tools and opportunities they need to develop


Build useful & innovative products. Test and optimise the best ad technology available. Stay at the cutting edge of ad technology.