The Publift Scoop

Welcome to the Publift Scoop for September!

Seasonal Snapshot

The hot topic in advertising for the last few months concerns Apple’s latest privacy update, iOS 14. Publishers brace themselves as Apple takes a bold stance, giving users more control over which platforms can track them. The iOS 14 update will impact Identifiers for Advertisers (IDFA) in particular. It’s an anonymous unique device identifier that allows publishers to display more relevant, personalized ads to their users, along with tracking their analytics and attribution. The key concern is that users will now be able to opt-in or opt-out of tracking when they are shown the IDFA pop-up after downloading a new app. Whilst users are granted control and privacy protection, app developers and publishers that rely on ad monetization are expected to experience a sizable drop in revenue for iPhone users.

Although the change was announced at the Worldwide Developers Conference in June, Apple will be delaying their release until 2021. Publishers and developers will have more time to prepare, adapt and explore solutions to lessen the impact.

Below is a summary of what we’re seeing comparing the year-on-year decline in September’s CPM by market.

August 2020 Mobile Ad Spend

Product Update

Fuse Tag Speed Improvement

We know how important speed is in our industry. Faster sites foster better experiences for users. Ads are no different. Faster ads lead to improved page coherence and better performance in CPM, RPM and Viewability. This month, we’re conducting some small-scale, localised tests with our tag to improve the speed of auction load, auction completion and render creative render times.

Publift in the Press

Smart Company – Our CEO Colm is on a permanent digital detox and thinks you should be too!

Marketing Mag – Can adtech plug the gap for small and mid-sized publishers in Australia’s shrinking media landscape?

Digital Ad Blog – A stellar 5-star review for Publift!

Reuters – Colm weighs in on Google’s willingness to collaborate and consult with rivals in the digital advertising space.

Ad News – The cookieless solution helping small to medium sized publishers.

New Blog Content

Adtech Q&A with Rob Williams from Kargo. Catch up on the latest industry news!

What are the best mobile ad networks for publishers? Find out!

What is Universal ID and how can it help publishers? Learn more here.


What Our Publifters Are Up To

Yoga Fridays

Did you know that yoga…

  • Increases energy
  • Increases confidence
  • Reduces stress
  • Improves overall focus
  • Increases creativity and productivity

Our Publifters are back at balcony yoga sessions with the intention to nurture a healthy headspace! Here’s a friendly reminder from our team that taking care of your mind and wellbeing should always be a priority!

August 2020 Mobile Ad Spend

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We spoke to Robert Williams, Director of Operations at Kargo for APAC. Find out how Kargo is tackling the ever-evolving industry and tips for effective mobile advertising!

The Publift Scoop August Edition

The Publift Scoop August Edition

Welcome to the Publift Scoop for August! Keep up to date with industry insights, our seasonal snapshot, product updates and events.



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