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Publisher Resources

The Ultimate Programmatic Advertising Glossary for Publishers

The Ultimate Programmatic Advertising Glossary for Publishers

The programmatic ecosystem is full of jargon, acronyms and technical phrases that just keep popping up and can make it hard to navigate. But fear not, we are here to help you get a grasp of it all and have a little bit more knowledge about programmatic advertising.

Improving Ad Placements To Increase Revenue For Publishers

Improving Ad Placements To Increase Revenue For Publishers

When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation

What Is Google’s DFP First Look

What Is Google’s DFP First Look

Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.

Increasing ad viewability

Increasing ad viewability

We’ll discuss some techniques you can use to improve your viewability scores and increase your site earnings.

Industry News

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

Upcoming Events

23

May

Biggest Morning Tea

Hosting Australia’s Biggest Morning Tea event to raise money for Cancer Council. Join us!

31

May

End of Month Rooftop BBQ

Join us for our monthly barbeque on our Surry Hills rooftop!

19

June

Pubchat Melbourne

Come together with like-minded publishers to discuss industry trends, tips & tricks and company updates.

Level 9 46-56 Kippax Street
Surry Hills NSW 2010
Australia

contact@publift.com