The programmatic ecosystem is full of jargon, acronyms and technical phrases that just keep popping up and can make it hard to navigate. But fear not, we are here to help you get a grasp of it all and have a little bit more knowledge about programmatic advertising.
Have you ever wondered what makes your CPMs fluctuate throughout the year?
When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation
Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.
The digital advertising space is filled with jargon and long acronyms designed to add a little confusion to your day. CPM, eCPM, rCPM and RPM. What does it all mean?
Everything you need to know about PMP deals.
Get ready for a deep dive into header bidding in all its glory.
Google’s Exchange Bidding has landed!
We’ll discuss some techniques you can use to improve your viewability scores and increase your site earnings.
Tricks you can use to increase your viewability and attract some of those high paying ad campaigns back to your site.
Google is releasing new tools to increase privacy for users and prevent third party cookie tracking. Find out how this will impact publishers and the industry.
Find out when Google will begin transitioning your traffic to a first price auction.
With these names on the roster and the whopping $55k raised, it is clear to see the impact of bringing a community together for good.
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.
UnLtd, a local Australian organisation, believes the media, marketing and creative industry has the potential to use financial and cultural influence to create significant positive change.
We’re here to offer some suggestions on the best equipment to make content more accessible to startups who might find video overwhelming otherwise!
5 simple things offices can do to cut down waste
At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.
Last week Publift had the awesome opportunity to host a livestream event alongside Google & Acqua Media.
As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit on Thursday 24th August 2017.
PubChat was back with a bang this month
Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
Google recently published a case study on our journey for the implementation of Exchange Bidding.
Thanks 2018, you were brilliant.
There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.
Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers
Last week, Publift hit Melbourne to host our second PubComm event.
Publift had the awesome opportunity to once again be a part of the annual Google Ad Exchange Bootcamp.
We’re honoured and proud to have been selected as a finalist in this year’s Irish Australian Business Awards for Start-Up for the Year.
Biggest Morning Tea
Hosting Australia’s Biggest Morning Tea event to raise money for Cancer Council. Join us!
End of Month Rooftop BBQ
Join us for our monthly barbeque on our Surry Hills rooftop!
Come together with like-minded publishers to discuss industry trends, tips & tricks and company updates.