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Publisher Resources

The Ultimate Programmatic Advertising Glossary for Publishers

The Ultimate Programmatic Advertising Glossary for Publishers

The programmatic ecosystem is full of jargon, acronyms and technical phrases that just keep popping up and can make it hard to navigate. But fear not, we are here to help you get a grasp of it all and have a little bit more knowledge about programmatic advertising.

Improving Ad Placements To Increase Revenue For Publishers

Improving Ad Placements To Increase Revenue For Publishers

When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation

What Is Google's DFP First Look

What Is Google's DFP First Look

Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.

Industry News

The Cookie is Crumbling. So What Comes Next?

The Cookie is Crumbling. So What Comes Next?

What exactly are cookies and how will publishers and advertisers look to track users around the web in the near future in a way that will allow for targeted and useful content whilst keeping user experience and privacy at the forefront?

Benefits of Team Sport for your Business

Benefits of Team Sport for your Business

At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.

Company Updates

Biggest Morning Tea 2019

Biggest Morning Tea 2019

Biggest Morning Tea 20191 in 2 Australians is diagnosed with cancer before the age of 85 according to the Cancer Council. ONE in TWO Australians!! That is a shocking statistic if we've ever seen one... As a result, the Cancer Council is on a mission to make a change....

Freaky Friday at Publift

Freaky Friday at Publift

There’s just something about a 10-week internship coming to an end that inspires decorative creativity amongst interns.

Australia's Biggest Morning Tea

Australia's Biggest Morning Tea

Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.

PubChat Sydney

PubChat Sydney

Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.

PubChat Melbourne!

PubChat Melbourne!

Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers

Upcoming Events

12

June

SYD - AMP Mythbuster Brekky

Publift and Google are teaming up to bring you the top myths about using AMP, why they're nonsense, and how you can use AMP to boost your ad revenue. Feast on knowledge, coffee and treats in our Sydney rooftop penthouse office for an AMP Mythbuster Brekky.

13

June

MELB - AMP Mythbuster Brekky

Publift and Google are teaming up to bring you the top myths about using AMP, why they're nonsense, and how you can use AMP to boost your ad revenue. Feast on knowledge, coffee and treats in our Sydney rooftop penthouse office for an AMP Mythbuster Brekky.

19

June

Pubchat Melbourne

Come together with like-minded publishers to discuss industry trends, tips & tricks and company updates.

Sydney

Level 9, 46-56 Kippax Street
Surry Hills NSW 2010
Australia

Melbourne

Level 2, 696 Bourke Street
Melbourne VIC 3000
Australia

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