PubChat was back with a bang this month
Google Case Study: Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
Google recently published a case study on our journey for the implementation of Exchange Bidding.
Thanks 2018, you were brilliant.
With these names on the roster and the whopping $55k raised, it is clear to see the impact of bringing a community together for good.
Google’s AdExchange is finally joining the pack and migrating to a first price auction where the advertiser with the highest bid will pay the bid price.
UnLtd, a local Australian organisation, believes the media, marketing and creative industry has the potential to use financial and cultural influence to create significant positive change.
End-of-Month Charity BBQ
Chill out on our Surry Hills rooftop with a drink in hand for a good cause.
Biggest Morning Tea
Hosting Australia’s Biggest Morning Tea event to raise money for Cancer Council. Join us!
Have you ever wondered what makes your CPMs fluctuate throughout the year?
When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation
Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.