Have you ever wondered what makes your CPMs fluctuate throughout the year?
When looking to increase the revenue you as a publisher can make from a site, there are a number of avenues you can go down. You can increase the competition for your inventory (header bidding), increase the traffic to your website, or you can improve the performance of your ad placements through ad layout optimisation
Well, I’m glad you asked, and you will be too by the time you have finished reading about this feature available in Ad Manager. So why don’t you take a first look (bad pun intended) at how it works and how it can help you get more bang for your buck.
The digital advertising space is filled with jargon and long acronyms designed to add a little confusion to your day. CPM, eCPM, rCPM and RPM. What does it all mean?
Everything you need to know about PMP deals.
Get ready for a deep dive into header bidding in all its glory.
Google’s Exchange Bidding has landed!
We’ll discuss some techniques you can use to improve your viewability scores and increase your site earnings.
Tricks you can use to increase your viewability and attract some of those high paying ad campaigns back to your site.
UnLtd, a local Australian organisation, believes the media, marketing and creative industry has the potential to use financial and cultural influence to create significant positive change.
We’re here to offer some suggestions on the best equipment to make content more accessible to startups who might find video overwhelming otherwise!
5 simple things offices can do to cut down waste
At face value you might say that sport and work are two polar opposite domains; Sport is a weekend activity with your friends, and work is, well, work.
Last week Publift had the awesome opportunity to host a livestream event alongside Google & Acqua Media.
As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit on Thursday 24th August 2017.
With Exchange Bidding we will have a safe and reliable platform for real-time competition between AdX and other exchanges/SSPs.
Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper.
Each year, the Cancer Council Australia encourages local companies to host ‘Australia’s Biggest Morning Tea’.
Following the success we had at our first PubChat event hosted in Melbourne lat month, we thought it would be valuable to do the same in our home town of Sydney.
Publift hosted an informal “PubChat” with many of Melbourne’s leading online publishers
Last week, Publift hit Melbourne to host our second PubComm event.
Publift had the awesome opportunity to once again be a part of the annual Google Ad Exchange Bootcamp.
We’re honoured and proud to have been selected as a finalist in this year’s Irish Australian Business Awards for Start-Up for the Year.
In December, Publift held our first Pubcomm event. Pubcomm was a meetup aimed at local publishers eager to learn, share & explore new ideas.
Yield Management Strategy & new trends in the market such as Header Bidding & Private Marketplace deals.
After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in AUNZ.
The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016.
SYD - Rooftop "Xmas in August" BBQ
Why celebrate Christmas in July when you can celebrate in August? Join us on our Surry Hills rooftop for networking, drinks, food and a good time! Don't forget your tacky Chrissy jumper!