About

Publishers have always juggled competing priorities, from content creation and web development to evolving technologies and policy changes, all while striving to build sustainable businesses.

Publift was founded in 2015 with one goal: to help small to mid-sized publishers maximise their ad revenue. At the time, managing programmatic advertising was complex and resource-intensive.

To solve this, we built Fuse: our proprietary header bidding technology that connects publishers with premium advertisers. Fuse gave independent publishers access to the same programmatic power as large media corporations, without the need for in-house ad ops teams.

Today, Publift is a trusted monetisation partner for publishers around the world. We offer a holistic suite of tools and services that help publishers grow ad revenue while delivering a great user experience, streamline operations, and stay focused on what matters most: running their content. Our publishers have achieved revenue uplifts of up to 55% with Fuse — read all case studies here.

Our work has been recognised by industry leaders including Google’s Certified Publishing Partner Transformer Awards, the Financial Times’ High Growth Companies (APAC), Deloitte’s Technology Fast 50, and The Drum’s Best Sell-Side Tech for Programmatic Trading.