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Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016. We presented to some of the biggest publishers in the AUNZ market (Fairfax, News, Mamamia, Ticketek, Gizmag, Coastal Watch and many more) on ways to improve your remnant ad revenue. Will Bruce (Co-Founder of Willyweather) joined us on stage to talk through some examples of our work and results on

Colm and Tobin covered a few key topics:
– Effectively managing multiple networks
– Optimal passback strategy
– Optimising Ad Exchange

You can find the Network Tracking Template used in the discussion here. Feel free to make a copy of the template and apply it to your networks. You can also find the presentation here. Please leave any comments below this post if you want help using these resources or if you had more questions that you weren’t able to ask yesterday.

Alternatively, If you need help implementing some of the strategies from yesterday feel free to contact Colm at or 0428042668.




See what we can do for you and your site’s remnant advertising revenue. We’re confident we can achieve great things together.

*All results above are estimates based on previous achievements.