Increasing ad viewability

Increasing ad viewability cover

Background In the last blog post we discussed how poor ad viewability might be reducing your site’s advertising earnings. For this blog post we’re going to discuss some techniques you can use to improve your viewability scores and increase your site earnings. Use the best performing ad sizes and ad positions The 2 factors that […]

Is poor ad viewability killing your ad revenue?

cover poor ad viewability

Background During 2015 and 2016, a subtle change in the way advertisers target digital campaigns may have made a big difference to your ad revenue. Especially if most of that ad revenue comes from Google AdSense or Google AdX. We’ve been looking at the ad performance on the 40+ sites we manage and we’ve seen […]

Rubicon heavily investing into Header Bidding and PMPs

Rubicon Panel

As a key channel partner of Rubicon Australia – our team was invited to attend their regional summit on Thursday 24th August 2017. For publishers, Rubicon are one of the big 3 SSPs/exchanges that dominate the Australian market – so getting an insight into what they’re prioritising gives us a good idea of what’s happening […]

Did Header bidding twist Google’s arm?

Header bidding (allows publishers to offer ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers) was a technology that had been coming for some time. However, its rapid adoption and revenue impact blindsided Google.

IAB NZ Digital Overview

SYDNEY – Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, offers ad serving, programmatic channel management, native ad strategy, remnant ad optimisation

It’s official – Publift is Now a Google Certified Publishing Partner!

After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in AUNZ. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, is an innovative publisher consultancy representing some of the most premium publishers in the AUNZ market. They specialise in remnant ad revenue optimisation and […]

Ad tech startup Publift bolsters business with HotCopper win

SYDNEY – Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper.

Horsing around at Google AdX Bootcamp!

The Publift Team were thrilled to be part of the Google Ad Exchange Bootcamp in the Tattersalls Club in Sydney CBD on Thursday 18th February, 2016. We presented to some of the biggest publishers in the AUNZ market (Fairfax, News, Mamamia, Ticketek, Gizmag, Coastal Watch and many more) on ways to improve your remnant ad revenue. Will Bruce (Co-Founder of Willyweather) joined us on stage to talk through some examples of our work and results on Willyweather.com.au.

How Publift evolved into an ad tech startup

Publift, a super ad tech start-up, is the brainchild of two top-notch executives Colm Dolan and Tobin Page. The two spent many wonderful years gaining experience with Google.