IAB NZ Digital Overview

Publift was delighted to present to some of New Zealand’s biggest publishers (Fairfax, TVNZ, Bauer) and advertisers (Acquire Online, Mightyape, Groupon) in their Digital Overview conference on Friday 20th May 2016. Colm covered the following issues: Colm discussed the optimal Yield Management Strategy & new trends in the market such as Header Bidding & Private[…]

It’s official – Publift is Now a Google Certified Publishing Partner!

It’s official – Publift is Now a Google Certified Publishing Partner!

After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in AUNZ. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, is an innovative publisher consultancy representing some of the most premium publishers in the AUNZ market. They specialise in remnant ad revenue optimisation and technical[…]

Ad tech startup Publift bolsters business with HotCopper win

Ad tech startup Publift bolsters business with HotCopper win

  SYDNEY – Publisher monetisation startup Publift has been appointed the programmatic and digital agency for Australia’s largest free independent stock market trading forum for ASX investors, Hotcopper. Publift, which is headed-up by two ex-Google executives, CEO Colm Dolan and COO Tobin Page, offers ad serving, programmatic channel management, native ad strategy, remnant ad optimisation[…]