Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.
April 3, 2024
What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.
February 27, 2024
sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json
March 20, 2024
Explore the 15 best native advertising examples for publishers in 2024 and find new and innovative ways to enhance your monetization strategy.
Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.
April 24, 2024
Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.
April 4, 2024
Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.
April 23, 2024
For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.
April 22, 2024
Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.
Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.
Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.
Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.
Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.
Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.
What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.