Programmatic Advertising, Simplified


We lift ad revenue for Aussie & Kiwi publishers with cutting-edge adtech and a team of awesome people.


Find your site's potential
Publift's awards and achievements including Google certified publishing partner

Our Services

Lift revenue with minimal input

Fuse programmatic platform

access to fuse tech platform

Forget managing multiple scripts and manually reporting. We use a single tag to fuse it all into one easy plug & play solution. See what we did there?

header and exchange bidding

Header Bidding & Exchange Bidding

Our proverbial milkshake brings all the prime advertisers to the yard through a first priced auction, which means you get more value for your impressions.

brand safety and transparency

Brand Safety & Transparency

We keep dodgy ads from getting to your users. Use Adwizard, our industry-first Chrome extension, to block unwanted ads or view performance in real time.

PMP deal management

PMP Deal Management

Benefit from exclusive access to buyer deals & private auctions which generate higher revenues and more targeted ads. Not to be confused with PIMP deal management…

automated reporting of programmatic ad revenue

Automated Reporting

Because who likes working numbers in Excel? Nobody, unless you’re a mathematician which would make Publift totally irrelevant to you. View reports in our dashboard.

Ad layout and optimisations

Ad Layout & Optimisation

We’ve sprouted a grey hair or two by testing and learning from hundreds of other publishers. Let us save your gorgeous mane from the same fate with our recommendations.

Why Publift?

Publift is located in Sydney

We're Aussie

Expertise on your doorstep - the AUNZ market is our thing

Cutting edge adtech for programmatic advertising

Cutting-Edge Tech

Play in the same space as the big guys with the latest adtech

55% increase in ad revenue for publishers with Publift


Our clients see an average of 55% net revenue growth after 6 months using Fuse

CEO Colm Dolan is an ex Googler with extensive programmatic advertising experience


The only Google Certified Publishing Partner in Australia & New Zealand

Publift was founded in 2014 by a couple of brainy ex-Googler blokes who got an idea (as they do). Their vision was to be the first to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through technology and simplified, impartial guidance in an easy, ethical and unbiased way. They understood how important ad revenue is to a publishing business and could see publishers need help getting the most out of their ads.

Now, Publift is a humble but mighty team loaded with expertise, passion and a cracking sense of humour right here in Sydney, Australia. In fact, Publift is the only Google Certified Publishing Partner based in AUNZ.

Impressions Last Month

Our Clients

The best publishers in AUNZ

What our clients have to say

“Publift take the uncertainty out of ad platforms and made sure we’re working with the best performing networks. Our ad revenue has grown significantly since working with Publift. ”


“Publift bring cutting edge technology & insights driven by their vastly experienced team of developers & programmatic experts. Their solutions mean I can concentrate on building content knowing my ad revenue is in good hands.”


“We were a bit hesitant in moving over to Fuse. But the performance has been fantastic. Up 30% YoY is a great return for us. The team really help with any tech setup we need. It's great to have that support which we don’t have in-house.”


"Being a small publisher without a large team can be a lonely existence and one of the biggest issues we face is simply not knowing what we don't know. These events put on by Publift are a great way to connect with industry experts and other publishers with far more experience than we have. It has been very rewarding for us to be a part of a community who are so eager to share and learn from each other."


“Publift have really transformed my business and approach to advertising. Programmatic was something I was very afraid of because I thought it would cannibalise my direct ad revenue. Now, programmatic growth means I’ve less reliance on one source of revenue. They’ve increased my revenue by over 200% Year on Year.”




Check out our latest articles

Increasing Advertising Revenue

Increasing Advertising Revenue

Increasing Advertising Revenue: SODP PodcastVahe Arabian from State of Digital Publishing sat down with Publift CEO, Colm Dolan to discuss the current state of play for online publishers and explores the opportunities for increasing advertising revenue. In a world...

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Riding the Programmatic Wave

Riding the Programmatic Wave

Riding the Programmatic Wave: IAB Australia PodcastPublift CEO, Colm Dolan shares his advice for publishers about riding the highs and lows of online publishing in this chat with IAB Australia CEO, Gai Le Roy and James Prier, General Manager of local surf publisher...

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Level 9, 46-56 Kippax Street
Surry Hills NSW 2010


Level 2, 696 Bourke Street
Melbourne VIC 3000

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