Programmatic Advertising, Simplified
We lift ad revenue for publishers with our award-winning, programmatic adtech and a team of awesome people. You create the content.
Lift revenue with one simple platform
Our clients see an average net revenue growth if 55% after just 6 months using Fuse.
An Aussie success story goes global
Publift was founded in 2015, by a couple of brainy ex-Google blokes who had a big idea (as they do). Their vision was to be the first platform to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through programmatic technology and simplified, impartial guidance in an easy, ethical and unbiased way. They knew how important ad revenue is to a publishing business and could see publishers needed help understanding the adtech landscape and how to get most out of ads on their sites. This focus is what helped us become the proud winners of The Drum APAC Best Sell-Side Technology for Programmatic Trading in October 2019, make the top ten in the Deloitte Technology Fast 50 and pick up the Google Certified Publishing Partner Transformer Award as well.
Now, Publift is the only Google Certified Publishing Partner based in AUNZ with a humble but mighty team loaded with expertise, passion and a cracking sense of humour, bringing our cutting-edge adtech to the world.
Impressions Last Month
The best publishers in AUNZ & around the world
What our clients have to say
-WILL BRUCE | CO-FOUNDER, WILLYWEATHER
-SCOTT YANG | OWNER, OZBARGAIN
- INGRID VON BIBRA | PUBLICATIONS MANAGER, THE NEW DAILY
- SIMON HAMPEL | FOUNDER, PROPERTYCHAT
- CLIFFORD REICHLIN | OWNER, AUSTRALIAN FREQUENT FLYER
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Frequently Asked Questions
What is programmatic advertising?
What does a programmatic advertising technology company do?
Apart from the technology, (which is obviously a major plus), there are a lot of other advantages of working with a programmatic adtech provider. Adtech is complex. And it changes fast.
Working with a trusted partner provides a wealth of knowledge and expertise to draw from, so you don't need to focus on every aspect of the ecosystem or implement it. This can help avoid potential pitfalls as well as giving you the benefit of established partnerships and networks developed to maximise outcomes. Working with a programmatic adtech company (like Publift) also provides other benefits such as ad optimisation, consolidated reporting, brand safety, training and more through its award-winning Fuse platform.
How does programmatic ad buying work?
DSPs, (demand-side platforms) facilitate the process of buying ad inventory on the open market and provide the ability for a buyer to reach their target audience due to the integration of a DMP (data management platform).
The DSP connects buyers to seller inventory via links to SSPs (supply-side platforms). These two platforms talk to each other via APIs that create an automated marketplace.
Is programmatic advertising effective?
What does programmatic advertising offer publishers?
Why is Publift the leading programmatic advertising platform in Australia?
Check out our latest articles
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What is Programmatic Advertising?An AdTeach Programmatic Essentials SeriesBoth publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and purchase of ads is a time-consuming process, but programmatic...
Postcard from China: Market OverviewIt’s impossible to deny the allure and mystery of China. Publift CEO, Colm Dolan shares his thoughts from a recent trip to the land of the Red Dragon with our Platform Lead, Brock Munro. Brock and I were absolutely gobsmacked by the...