who are Publift

Who we are

Publift is the only Google Certified Publishing partner based in Australia & New Zealand. We help publishers generate higher ad revenue through existing remnant ad channels, native ads and programmatic solutions. Our team of experts also specialises in ad server setup, ad technology development, training and workshops.

Publift was founded by two Ex-Googlers that saw a need to support Publishers, and has grown into a team of experts, passionate about making a difference.

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What we do

We manage over 2 Billion impressions per month for our publishers. Using the best mix of ad technologies, Publift drives the highest yield possible. The sites we manage reach over 12 Million unique users per month in Australia and New Zealand.

2 Billion

MONTHLY IMPRESSIONS

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INTRODUCING . . .

Fuse is a technology platform that optimises programmatic advertising revenue

Fuse technology configures multiple demand sources and determines the highest bidder in real time. Publift’s agnostic approach means publishers gain access to wide range of premium advertisers and cutting edge ad technology, maximising revenue.

  1. Determines the highest bidder in real time.
  2. Utilises cutting edge ad technology
  3. Continuous testing and experimentation
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only the best.

We’re partner agnostic.

We only work with the best ad partners – those who supply high quality ads and great rates.

Google

Being the only GCPP in AU / NZ, we work very closely with Google

Rubicon

An automated advertising platform used by the world’s leading publishers and applications to transact with top brands around the globe enabling them to reach more than 1 billion consumers.

Pubmatic

PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale.

AppNexus

AppNexus is an internet technology company with a real-time decisioning platform supports core products that enable our clients to acquire, engage and monetize their audiences.

Criteo

Our unmatched technology and scale intelligently matches publishers and advertisers to get better results.

Outbrain

We bring together premium publishers and marketers of all sizes (including many of the world’s leading brands) into the world’s largest and most vibrant content marketplace.

Sekindo

Sekindo is the most technologically advanced digital platform for video, online display and mobile advertising.

With our proprietary technology, we bring high quality traffic in the most transparent way to deliver the best monetization possible. Part of the Universal McCann family, we have access to all of UM resources.

District M

We’re marketing industry veterans developing innovative and transparent publisher revenue solutions

Facebook

The Facebook Audience Network Partner Program establishes ad tech best practices that benefit people, publishers and advertisers. Our program supports business models that are transparent and increase efficiency. We want to foster an industry where partners can innovate and add value-added technology and services.

client section

We’re proud to work with some of the most exciting publishers in Australia and New Zealand. We also work with great sites from all over the world.

Ozbargain

We share the best bargains in Australia and share them with each other.

Our goal is simple – bringing the best deals and bargains in Australia to consumers.

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Metservice-NZ

Metservice NZ Meteorological Service of New Zealand Limited (MetService) was established as a state-owned enterprise in 1992. It employs about 250 staff and its headquarters are in Wellington, New Zealand.

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TheNewDaily

The New Daily is an independent fast growing news website, providing up to the minute reporting on the biggest stories of the day.

The New Daily provides news you can use from the worlds of money, sport, entertainment, and lifestyle. With a 5am email sent to over 1,000,000 subscribers every day of the week, The New Daily equips their audience with everything they need to know in a neat package of key stories, images and insight.

 

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WillyWeather

Willyweather’s mission is to gather, from various sources, the most reliable weather forecast and observational data worldwide; and to present that data in the most simple, innovative and user-friendly ways.

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Mamamia

Australia’s largest independent women’s website. We are news, opinion, social commentary, political analysis, style, relationships, parenting, beauty and healthy, great videos, clever podcasts, and deeply personal stories.

iBuildNew

A site that simplifies the process of finding and choosing a new home to build

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Hotcopper

HotCopper is Australia’s largest stock trading and investment internet discussion forum and provides the latest in Australian finance news, market caps , ASX listed company announcements and prices.

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Envato

Envato Tuts+ offers video courses and written tutorials to help you learn creative skills in code, design and illustration, photography, video, music, web design, game development, craft, and more.

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