Introducing

Fuse

A game changing growth engine.

Fuse is the ultimate upgrade to ad management. Our proprietary Fuse tag seamlessly integrates our technology onto your website. More than just a piece of code, it’s an all-in-one solution working behind the scenes to supercharge your website's revenue and performance.

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Fuse comes with intelligent features and optimisations designed to unlock more revenue, drive competition for bids, and save your time.

Thrive in a privacy-first world. Publift utilises both deterministic and probabilistic identity solutions such as Unified IDs, Authenticated user targeting, enhanced contextual aggregation, and Privacy Sandbox integrations to protect against changing policy and improve monetisation across cookieless environments.

Third party cookie replacements

Get access to a first-in-class optimisation team that keeps you informed, in control and your earnings increasing. Leveraging state-of-the-art machine learning capabilities, we analyse billions of anonymised data points to unearth untapped opportunities and forecast optimal outcomes in real-time. We put our customers under the microscope to ensure we leave no stone unturned.

Yield Optimisation

Timeouts are used to set an upper limit for how long the setup will wait for bids from each demand partner before closing the auction. With Publift, we test and fine-tune timeout settings to find the sweet spot between maximising yield on your ads and reducing latency.

Smart Timeout Management

Get paid what it’s worth. Fuse constantly adjusts and A/B tests auction rules across time so your ad inventory is always priced appropriately.

Price Algorithm Optimisation

Test, iterate, and generate more revenue with our multivariate testing suite. Continuously test individual ad units for size, color, type, and location to discover and adaptively serve the best-performing layouts to visitors.

Multivariate Testing

Not all auctions are the same. Get automatic and granular control over the header bidding auction with Fuse. Our auction optimiser enables bidders by ad unit Geography Bandwidth device, and time of day to ensure maximum yield. Load partners that are going to bid on your user, not take up bandwidth!

Hybrid Bidding

Got repeating content modules? Pick the spacing or sequence you would like and let us do the rest. Fuse instantly tests multiple layouts to find what works best for your site.

Fuse for Search, Reviews, Comments

Instantly deploy new ads anywhere on the page without having to code. Combined with our Fuse Experiments tool, go live with new units fast!

Fully Remote Insertion

By furnishing auction participants with valuable, actionable data, we elevate eCPMs for Fuse publishers. Even in content-scarce environments, our tool scans and classifies your content for advertisers, delivering meaningful context, increased engagement, and revenue generation.

Context Classification Tool

Maintain a robust CPM across all refreshed impressions, ensuring optimal ad revenue for your website! We automatically A/B test refresh rates for all ad units to ensure optimal refresh rate for your site.

Smart Refresh

Tired of losing revenue to ad blockers? Our innovative ad block recovery tool empowers you to engage with users who have opted-in to view select, acceptable ads.

Ad Block Monetisation

Phenomenal Publisher & Partner (from Trustpilot)

"I can't say enough about my experience with Publift – they've been nothing short of amazing. If you're contemplating making a switch, my advice is simple: just do it.

Since joining Publift, I’ve experienced an increase in revenue of around 60-75% over my previous partner. Site-wide user metrics have also improved, with longer session durations and increased engagement. The Publift team has been incredibly responsive and professional. A big shout-out to Cillian, Harsh, and Sei, who were all involved in getting me across the line, integrated, and optimised. Highly recommended."

Robby Handel,
Founder, 5-letter-words.com

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Enhance

Enhance site performance and monetise without compromise. Using data points across revenue, user experience, and page performance signals, our tech provides a holistic understanding of any changes made to your website.

Adaptive Tag

By thoroughly understanding your audience, we can use Fuse to programmatically build new auction strategies: improve monetization, enhance page performance, and reduce waste. We take in a range of variables from user location, device type, bandwidth, and ad type to help maximize performance. 

The Results? Reduced bandwidth consumption, faster ads, higher viewability, and better user experience!

Effortless Integration

Fuse integrates smoothly with your existing ad stack, including Google Ad Manager and SSP connections. New vendor integrations can be completed within a day, ensuring minimal disruption to your operations.

Core Web Vitals Optimisation

We know how important Core Web Vitals are to publishers.  You need actionable insights, delivered quickly. 

Our tag automatically optimises auctions and ad experiences that reduce latency and enhance visual stability. Combined with our extensive telemetry system, we collect and display real-time information, allowing us to troubleshoot and proactively optimise, so that your site’s health is always in check.

Secure

Protect the health of your brand and business.

Consent Management Platform 

Fuse comes with a built-in CMP to help manage compliance wherever your traffic is from. Our solutions are GDPR and CCPA compliant.

Brand Safety 

Stay in control of your brand. Using Adwizard, our Chrome extension, you can easily block bad ads and protect ad quality. We’re right there with you to safekeep your website from competitors or inappropriate content.

Uptime monitoring 

Fuse has built-in system monitoring to help ensure everything is running smoothly across devices, geos, browsers, and page types to give you greater peace of mind — hourly monitoring, 24/7 on-call engineering, tag roll-back features.

Unified Reporting

Automated reporting with our all-in-one Fuse dashboard. We simplify the performance of ads so you can easily see where your revenue is coming from. Get granular over the performance of your account, network and pages.

Unified Reporting

3x revenue & an awesome team (from Trustpilot)

“Having changed from AdSense to Publift almost 1 year ago, they are on track to 3x my revenue. While I was sceptical before singing up - the experience has been fantastic.

From onboarding, implementing new features, responding to support questions and interacting with various members of the team everything has gone as well as it could have.

I look forward to continuing to work with Publift and am excited about the possibilities moving forward with their upcoming product improvements."

Dan,
25 January, 2024

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