Retail Media
Success hinges on balancing customer experience with media strategy. At Publift, we prioritise the performance of your digital shelves and as much as your ad inventory.
Engage Users with High Performing Bespoke Creatives
With Fuse technology and Publift expertise, launch custom formats that drive viewability through enhanced page speed, specific lazy loading parameters, and ad block technology.
Iterate Your Layout to Perfection
Our technology allows publishers to implement safety features that ensure experiments don’t interfere with user experience. Find incremental value safely by A/B testing layouts, formats, timeouts, IDs, sizes, geos, and more.
Engage Users with High Performing Bespoke Creatives
With Fuse technology and Publift expertise, launch custom formats that drive viewability through enhanced page speed, specific lazy loading parameters, and ad block technology.
Iterate Your Layout to Perfection
Our technology allows publishers to implement safety features that ensure experiments don’t interfere with user experience. Find incremental value safely by A/B testing layouts, formats, timeouts, IDs, sizes, geos, and more.
Skip the queue and go live in minutes
Instantly add a new format or change key values and sizes with remote injection. Our UI allows you to toggle changes without needing to wait in the dev queue.
Want to know if Publift is the right partner for you?
Recent awards
"We have been afraid of heavily optimising ads on the site. We’ve got a lot of professional customers who are paying to use our commercial products and are quite sensitive to ads. Publift has built around our needs and helped us to grow our additional revenue source.”
Wenbin Fang,
Founder, Listenotes
Why Publift?
With existing partner
Impacted revenue streams
Static ad layout that can’t
adapt to user journeys
Lacking buy-in to drive
layout changes
Clunky ads that divert
conversions
No control of
competitor ads
Delayed releases due
to approval chains
Heavy tags slowing
down site performance
With Publift
Set UX minimum benchmarks
to protect user journey
Tailored ad experiences based
on geo-location, bandwidth,
and user journey
A/B test and activate
optimisations with confidence
Bespoke formats that
maintain brand equity
Keep users safe with hourly
site checks to monitor status
and up-time
Go live almost instantly
with remote injection
Fast tag speed improving user
experience and viewability metrics
Case Study Highlights
Time is money. Looking to save both?
Skip approval chains and go live almost instantly with remote injection
Do you track audiences in your DSP?
Activate data from your DSP and curate ad experiences based on your audience’s user journey. Our adaptive tag enables you to tailor your users’ experience based on logic parameters. Control the experience whether it’s their first or fifth time landing on your website.
Access more optimisations with Publift
Customer Story
“Publift was able to help TI rapidly increase the value of our digital display inventory by implementing the Fuse tags. This allowed our ad ops team to manage the method in which we deliver our inventory on our pages. We implemented lazy load to increase viewability which resulted in over-night increase of 85-100% in viewability.”
Paul Cook,
Senior Director Media Operations
Trader Interactive
Trusted by
No dev work needed
With the implementation of a single tag, there’s no development work needed. Once we get your approval, our team of experts will work in the background to launch optimisations, so you can relax and focus on your content.
Make the switch today
