“One day we saw our income had gone down about 50% and we were just shocked,” says Deron. “So we started shopping around for other partners and came across Publift.”

Publift is a Google Certified Publishing Partner and has been recognized by Deloitte as one of Australia’s fastest-growing tech startups in 2019.

Sydney-based adtech start-up Publift is expanding its presence in Europe with a new team and office in Dublin.

In at #45 is Publift which was established in 2015 by former Google employee Colm Dolan. The Sydney-based company is an ad tech business that provides technology solutions to online publishers.

The fastest growing companies in Australia in 2020-21 have been identified by The Australian Financial Review’s Fast Starters lists, presented by Pemba Capital Partners and KPMG.

Colm Dolan, who founded the company in 2015, is moving to the role of strategic advisor, while Ben Morrisroe, who has been with the company for over five years, will take on the managerial position.

Publift boss Colm Dolan is on a digital detox, meaning he doesn't check emails on his phone, receive notifications or work on the weekends.

With many Publishers and Ad Ops professionals missing the discontinued Google Publisher Toolbar, Publift has come to the rescue with the new Adwizard Chrome Extension.

Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report.

It’s official – Publift is now a Google Certified Publishing Partner. After a rigorous enrolment process, Publift has been accepted into Google’s Certified Publishing Partner Programme in ANZ.

In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally.

On Friday 29 March, over 100 people from the media, marketing, creative and tech industry took over Queenscliff Beach for the first ever surfing competition for Adland. The event saw twelve teams of four take part in a surf-tag event whilst the spectators were treated to yoga lessons by Publift, sand sculpture competition by Be Centre and free ice-cream by Pepitas.

Australia-based publishing monetisation company Publift hired Tristan Blakers as chief technology officer (CTO) and David Bickell as head of operations. CEO of Publift, Colm Dolan says the hires will support the company’s plan to double business over the next year and there are more planned.

CEO of Publift, Colm Dolan, explains why publisher goals have shifted and what can be done to help SMBs thrive in 2021.

LiveRamp has forged numerous partnerships this year including with Publift as cookies continue to depreciate.

Australian founded adtech startup Publift has made a trio of senior hires including former Skyscanner, Fairfax and Private Media executives.

Australia-based publishing monetization company Publift has kicked off the financial year by hiring a new chief technology officer (CTO) and a head of operations.