About Us

 

We lift ad revenue for publishers with our award-winning, programmatic adtech and a team of awesome people.

 

Find your site's potential

Our Story

An Aussie success story goes global

It all started when Colm Dolan and Tobin Page, a couple of brainy blokes from Google, got the idea to jump in and actually help publishers execute all of the techy recommendations they’d been giving out for years. They saw firsthand how publishers struggle to keep up with the complex advertising landscape.

They knew there was no shortage of ad platforms out there for publishers, but nobody seemed to be helping them to combine all of these platforms effectively. It became very clear there was a massive opportunity to find a way to do this so publishers could focus on what they do best: create content.

Their vision was to be the first platform to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through programmatic technology and simplified impartial guidance in an easy, ethical and unbiased way. 

This focus is what helped us become the proud winners of The Drum APAC Best Sell-Side Technology for Programmatic Trading in October 2019, reach the top ten in the Deloitte Technology Fast 50 and pick up the Google Certified Publishing Partner Transformer Award along the way.

Now, Publift is the one of a select group of Google Certified Publishing Partners worldwide, and the only one based in AUNZ – bringing our cutting-edge adtech to the world with a humble but mighty team loaded with expertise, passion and a cracking sense of humour.

Publift's timeline to becoming a Google certified publishing partner

A FLAIR FOR CARE

We do what we can for our community

We live in a special place and it’s up to us to make sure future generations get to enjoy it too. It’s not just about a day here and there to volunteer, it’s about changing the way we live and work on a daily basis to really make an impact.

We spend a huge chunk of our time at the office so it only makes sense to bring those sustainability habits to work too. At Publift, we encourage eco-friendly transport, use an intricate office recycling system, sip out of our Publift “keep cups” and have big plans for our dream office. We’re talking self-sufficient solar-powered office space, complete with Tesla Power Walls and a fleet of electric vehicles. (*sigh* – one day…)

Our work with Sydney Dog and Cat Home, Clean Up Australia, Oz Harvest, Can Too and various charities are some of the other things we do outside of the ordinary to do our part.

Meet the team

At Publift we embrace a laid back vibe and a “work smarter, not harder” approach.

Colm Dolan

Colm Dolan

CEO & Founder

“I ran the New York Marathon in under 4 hours!”

Tobin Page

Tobin Page

COO & Co-Founder

“I’m a closet Arnie fan. His films are so bad they are good.”

Brock Munro

Brock Munro

Platform Lead

“I have been to Mars.
But only once.”

Pyit Phyo Aung

Pyit Phyo Aung

Senior Software Engineer

I have a son who shows me the whole world through different lenses.”

Joe Wongchanglor

Joe Wongchanglor

Head of Technology

“I love the Beatles.”

Ben Morrisroe

Ben Morrisroe

Head of Sales and Marketing

I have a duck called Basil and have been in the Arctic Circle.”

Nick Dunlop

Nick Dunlop

Regional Lead

I used to be a wedding DJ!”

Nate Watanasuwan

Nate Watanasuwan

Account Lead

“I was ordained as a Buddhist monk for one month.”

Sei Castro

Sei Castro

Remote Team Lead

“I’m really into mountain climbing.”

Naphaly Siackhasone

Naphaly Siackhasone

Account Manager

“My name was inspired by angels from an old Laotian legend.”

Roddy O'Caoimh

Roddy O'Caoimh

Publisher Development Manager

“I completed an 80km downwind Kitesurf in Brazil with no stoppages. My legs are still in recovery!

Maya Casson

Maya Casson

Account Coordinator

“I jumped off one of the world’s highest bridge bungy jumps – 216 metres!”

Vignesh Vasudevan

Vignesh Vasudevan

Technical Account Coordinator

I climbed a mountain of sand when it was 45°C.

Jianzheng Loh

Jianzheng Loh

Accounts Assistant

“I once drove from Melbourne to Sydney without any stops.”

Daniella Hapa

Daniella Hapa

Account Coordinator

My hobbies are eating and thinking about what I’m going to eat next.”

Charlotte Holt

Charlotte Holt

Finance Administrator

“I was a synchronised swimmer for 10 years, representing county Surrey.”

Adam De Cruz

Adam De Cruz

Senior Software Engineer

“I have played a lot of and invested in a trading card game called Magic the Gathering.”

Darran Blackweir

Darran Blackweir

Software Engineer

“I randomly got into a red carpet movie premier in Los Angeles wearing just my flip flops and beach shorts…”

Amir Hussein

Amir Hussein

Software Engineer

“I bake my own bread.”

Presley Tran

Presley Tran

Media Production Coordinator 

I played a student in the film Alex & Eve. I made a mate laugh so hard that the director told him to get out of the shot.”

Eleonora Figus

Eleonora Figus

European Business Developer

I once did an acrobatic flight … on a hang glider … without an engine … what was I thinking?!

FATIMA ASANOVSKI

FATIMA ASANOVSKI

Growth Marketer

“I’ve hiked some of the highest mountains in South Korea.”

RICHARD LAM

RICHARD LAM

Head of Operations

“My D&D character is a rogue called Gilbo Gabbins.”

HIJAS SHRERSTHA

HIJAS SHRERSTHA

Business Analyst Intern

“I have jumped from an airplane, and a bridge”

CARLOS PEREZ

CARLOS PEREZ

Advisor

“If you don’t know where you are going, it’s pretty hard to get there.”

JASBEER SINGH

JASBEER SINGH

Tech Support Intern

“I have my own podcast.”

Have a question?

Sydney

Level 9, 46-56 Kippax Street
Surry Hills NSW 2010
Australia

Melbourne

Level 2, 696 Bourke Street
Melbourne VIC 3000
Australia

San Francisco

Floor 1, 717 California
Street, San Francisco, CA
94108
United States

Adtech expertise in your inbox

Revenue-boosting tips, breaking industry news and product updates delivered to you.

Thanks, now you're in the loop

Share This