An Aussie success story goes global
It all started when Colm Dolan and Tobin Page, a couple of brainy blokes from Google, got the idea to jump in and actually help publishers execute all of the techy recommendations they’d been giving out for years. They saw firsthand how publishers struggle to keep up with the complex advertising landscape.
They knew there was no shortage of ad platforms out there for publishers, but nobody seemed to be helping them to combine all of these platforms effectively. It became very clear there was a massive opportunity to find a way to do this so publishers could focus on what they do best: create content.
Their vision was to be the first platform to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through programmatic technology and simplified impartial guidance in an easy, ethical and unbiased way.
This focus is what helped us become the proud winners of The Drum APAC Best Sell-Side Technology for Programmatic Trading in October 2019, reach the top ten in the Deloitte Technology Fast 50 and pick up the Google Certified Publishing Partner Transformer Award along the way.
Now, Publift is the one of a select group of Google Certified Publishing Partners worldwide, and the only one based in AUNZ - bringing our cutting-edge adtech to the world with a humble but mighty team loaded with expertise, passion and a cracking sense of humour.
Words we live by
We are ethical
We are honest
We learn from failure
We celebrate success
We have fun
A FLARE FOR CARE
We do what we can for our community
We live in a special place and it’s up to us to make sure future generations get to enjoy it too. It’s not just about a day here and there to volunteer, it’s about changing the way we live and work on a daily basis to really make an impact.
We spend a huge chunk of our time at the office so it only makes sense to bring those sustainability habits to work too. At Publift, we encourage eco-friendly transport, use an intricate office recycling system, sip out of our Publift "keep cups" and have big plans for our dream office. We’re talking self-sufficient solar-powered office space, complete with Tesla Power Walls and a fleet of electric vehicles. (*sigh* - one day…)
Our work with Sydney Dog and Cat Home, Clean Up Australia, Oz Harvest, Can Too and various charities are some of the other things we do outside of the ordinary to do our part.
Meet the team
At Publift we embrace a laid back vibe and a "work smarter, not harder" approach.
CEO & Founder
“I ran the New York Marathon in under 4 hours!”
COO & Co-Founder
“I'm a closet Arnie fan. His films are so bad they are good.”
“I was obsessed with Lego as a kid - my favourite theme was the castle.”
Head of Commercial Strategy
“My first job in media was to find new bands and music on MySpace to use in TV shows!”
Head of Technology
“I love the Beatles.”
“I have been to Mars.
But only once.”
Publisher Development Lead
“I have a duck called Basil and have been in the Arctic Circle.”
“I used to be a wedding DJ!”
“I was a synchronised swimmer for 10 years, representing county Surrey.”
“I wanted to become a Feng Shui Master ... but I got stuck at Rock, Paper, Scissors.”
“I was ordained as a Buddhist monk for one month.”
“My name was inspired by angels from an old Laotian legend.”
Technical Account Coordinator
“I climbed a mountain of sand when it was 45°C.”
“I jumped off one of the world's highest bridge bungy jumps - 216 metres!"
“I once drove from Melbourne to Sydney without any stops.”
Remote Team Lead
“I’m really into mountain climbing."
“My hobbies are eating and thinking about what I'm going to eat next.”
Adam De Cruz
Senior Web Developer
“I have played a lot of and invested in a trading card game called Magic the Gathering.”
“I randomly got into a red carpet movie premier in Los Angeles wearing just my flip flops and beach shorts…”
Pyit Phyo Aung
Senior Software Engineer
“I have a son who shows me the whole world through different lenses.”
"I bake my own bread."
Media Production Coordinator
“I played a student in the film Alex & Eve. I made a mate laugh so hard that the director told him to get out of the shot.”
“I once did an acrobatic flight ... on a hang glider ... without an engine ... what was I thinking?!”