The only Google Certified Publishing Partner based in Australia & New Zealand
It all started when Colm Dolan and Tobin Page, a couple of brainy blokes from Google, got the idea to jump in and actually help publishers execute all of the techy recommendations they’d been giving out for years. They saw firsthand how publishers struggle to keep up with the complex advertising landscape (fair enough – it changes more often than the PM).
They knew there was no shortage of ad platforms out there for publishers, but nobody seemed to be helping publishers to combine all of these platforms effectively. It became very clear there was a massive opportunity to find a way to do this so publishers could focus on what they do best: create content.
Headquartered in the trendy Sydney suburb of Surry Hills, Publift is now a team of 20 loaded with expertise, passion and a cheeky sense of humour. We fill the resource and knowledge gap often faced by digital publishers like you with the ultimate goal of lifting your ad revenue (while having a bit of fun).
Words we live by
We are ethical
We are honest
We learn from failure
We celebrate success
We have fun
A FLARE FOR CARE
We do what we can for our community
We live in a special place and it’s up to us to make sure future generations get to enjoy it too. It’s not just about a day here and there to volunteer, it’s about changing the way we live and work on a daily basis to really make an impact.
We spend a huge chunk of our time at the office so it only makes sense to bring those sustainability habits to work too. At Publift, we encourage eco-friendly transport, use an intricate office recycling system, sip out of our Publift “keep cups” and have big plans for our dream office. We’re talking self-sufficient solar-powered office space, complete with Tesla Power Walls and a fleet of electric vehicles. (*sigh* – one day…)
Our work with Sydney Dog and Cat Home, Clean Up Australia, Oz Harvest, Can Too and various charities are some of the other things we do outside of the ordinary to do our part.
Meet the team
Australia & NZ are known for laid-back vibes. We embrace that here at Publift with a “work smarter, not harder” outlook.
Founder & CEO
“I ran the New York Marathon in under 4 hours!”
COO & Co-Founder
“I’m a closet Arnie fan. His films are so bad they are good.”
Head of Technology
“I love the Beatles.”
Head of Supply
“My great grandpa was co-captain on the Titanic.”
“I have been to Mars. But only once.”
“I would love to one day meet David Attenborough.”
“My brother and I were born on the exact same day at the exact same time, but 2 years apart.”
“I used to be a wedding DJ!”
“I was a synchronised swimmer for 10 years competing for and representing my home county, Surrey.”
Adam De Cruz
Senior Web Developer
“I have played a lot of and invested in a trading card game called Magic the Gathering.”
“I randomly got into a red carpet movie premier in Los Angeles wearing just my flip flops and beach shorts…”
“I collect Vinyls, but only Hip-hop albums.”
“I was ordained as a Buddhist monk for 1 month”
Remote Team Lead
“I’m really into mountain climbing and already did my third.”
Remote Web Developer
“I can speak 4 dialects.”
“My name was inspired by angels from an old Laotian legend.”
“In my spare time, I like to edit photos and short videos.”
“I’ve broken my collarbone 6 times (and I don’t play rugby)”
“There was a time I slept while standing up”
“I have a duck called Basil and have been in the Arctic Circle.”
Media Production Coordinator
“I played a student in the film Alex & Eve. I made a mate laugh so hard in one of the scenes that the director told him to get out of the shot altogether.”