An Aussie success story goes global
It all started when Colm Dolan and Tobin Page, a couple of brainy blokes from Google, got the idea to jump in and actually help publishers execute all of the techy recommendations they’d been giving out for years. They saw firsthand how publishers struggle to keep up with the complex advertising landscape.
They knew there was no shortage of ad platforms out there for publishers, but nobody seemed to be helping them to combine all of these platforms effectively. It became very clear there was a massive opportunity to find a way to do this so publishers could focus on what they do best: create content.
Their vision was to be the first platform to give digital publishers (a.k.a. website or blog owners) access to hard-to-reach premium advertisers through programmatic technology and simplified impartial guidance in an easy, ethical and unbiased way.
This focus is what helped us become the proud winners of The Drum APAC Best Sell-Side Technology for Programmatic Trading in October 2019, reach the top ten in the Deloitte Technology Fast 50 and pick up the Google Certified Publishing Partner Transformer Award along the way.
Now, Publift is the one of a select group of Google Certified Publishing Partners worldwide, and the only one based in AUNZ – bringing our cutting-edge adtech to the world with a humble but mighty team loaded with expertise, passion and a cracking sense of humour.
A FLAIR FOR CARE
We do what we can for our community
We spend a huge chunk of our time at the office so it only makes sense to bring those sustainability habits to work too. At Publift, we encourage eco-friendly transport, use an intricate office recycling system, sip out of our Publift “keep cups” and have big plans for our dream office. We’re talking self-sufficient solar-powered office space, complete with Tesla Power Walls and a fleet of electric vehicles. (*sigh* – one day…)
Our work with Sydney Dog and Cat Home, Clean Up Australia, Oz Harvest, Can Too and various charities are some of the other things we do outside of the ordinary to do our part.
Meet the team
At Publift we embrace a laid back vibe and a “work smarter, not harder” approach.
“I ran the New York Marathon in under 4 hours!”
“I’m a closet Arnie fan. His films are so bad they are good.”
“I have been to Mars.
But only once.”
Pyit Phyo Aung
“I have a son who shows me the whole world through different lenses.”
“I love the Beatles.”
“I have a duck called Basil and have been in the Arctic Circle.”
“I used to be a wedding DJ!”
“I was ordained as a Buddhist monk for one month.”
“I’m really into mountain climbing.”
“My name was inspired by angels from an old Laotian legend.”
“I completed an 80km downwind Kitesurf in Brazil with no stoppages. My legs are still in recovery!”
“I jumped off one of the world’s highest bridge bungy jumps – 216 metres!”
“I climbed a mountain of sand when it was 45°C.”
“I once drove from Melbourne to Sydney without any stops.”
“My hobbies are eating and thinking about what I’m going to eat next.”
“I was a synchronised swimmer for 10 years, representing county Surrey.”
Adam De Cruz
“I have played a lot of and invested in a trading card game called Magic the Gathering.”
“I randomly got into a red carpet movie premier in Los Angeles wearing just my flip flops and beach shorts…”
“I bake my own bread.”
“I played a student in the film Alex & Eve. I made a mate laugh so hard that the director told him to get out of the shot.”
European Business Developer
“I once did an acrobatic flight … on a hang glider … without an engine … what was I thinking?!”
“I’ve hiked the tallest mountains in South Korea.”
“My D&D character is a rogue called Gilbo Gabbins.”
“I have jumped from an airplane, and a bridge”
“If you don’t know where you are going, it’s pretty hard to get there.”
“I have my own podcast.”