OzBargain maximized their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, resulting in a 40% annual revenue growth rate and 68% total increase in true CPM.
PAYE.net.nz reached out to Publift when they needed to fill a revenue gap after a direct advertiser of theirs pulled out. With our partnership, display ads now account for 90% of the site's revenue.
This editorial site had 60% of revenue coming from direct deals with their clients. Publift helped monetize their programmatic inventory without impacting their direct sales and the user experience on site.
