CASE STUDY | digital photography school
DIGITAL PHOTOGRAPHY SCHOOL
After having a bad experience with another header bidding partner, Digital Photography School (DPS) was able to trust Publift due to our openness, focus on safety and superior technology.
15% CPM uplift
30% revenue uplift
How Digital Photography School began
What is Digital Photography School
Digital Photography School is a website with tips for photographers who want to get off auto mode and get the most out of their cameras. The school is not a traditional school – it does not hold classes in any classrooms nor does it have final exams. It is a supportive online environment where everyone can access over 8,000 tutorials with the latest tips and tricks on how to take the best photos. And all for free!
Why Digital Photography School came to Publift
There was a need for change. Publift gained DPS’s trust due to our openness, safety, superior technology and local base in Australia. Digital Photography School also appreciated the non-forceful cooperation which allows DPS to keep control over their webpage, and make all the important decisions. And it paid off! Publift went live with 50% of traffic, and within a couple of weeks, moved to 100% of traffic due to good performance. Find more about how Publift was able to help Digital Photography School in the next section.
How Publift was able to help
Due to the length of their articles, we implemented sticky units that followed the reader down the page. This, when combined with refresh, increased revenue by 76% on these ad units. A sticky unit on mobile was added in September 2019 which added 8% of total revenue. We have increased their viewability score from 49% to 62%. With the Fuse Classic tags in place they have over 12 networks in header bidding demand to compete for their inventory. Their best month in 2019 saw a 143% increase in revenue.