CASE STUDY | Paycalculator
After partnering with Publift, the founder, Robert Shearing, has left his full-time employment to work on Paycalculator project full time instead. He is today building the business around the site.
34.35% increase in average CPM
335.42% monthly net revenue increase
18.69% increase in fill rate
How Paycalculator began
The Paycalculator business started as a personal project. With hard work and time, it has been slowly growing over 10 years. Today, the online platform has become well used and trusted in Australia, giving consumers the help they need to calculate financial items.
What is Paycalculator
Once you add all your information, the website will show your total, and additional information in a table, divided into weekly, fortnightly, monthly, and annually.
Why Paycalculator came to Publift
Robert Shearing, the founder of Paycalculator, told us that before Publift he was very cautious in working with an ad partner. He did not trust easily, and he was suspicious that any increase in revenue would have gone directly to the Ad partner.
Hence, Paycalculator’s management team was very careful to maintain the decision-making power of the site, keeping to work towards the best interest of their website.
However, Robert recognized the benefits of optimizing Ad Technology and he was willing to find the right trusting partner.