A CASE STUDY
Increase in Average CPM
incrase in Monthly Net Revenue
increase in FILL RATE
How Paycalculator began
What is Paycalculator
Once you add all your information, the website will show your total, and additional information in a table, divided into weekly, fortnightly, monthly, and annually.
Why Paycalculator came to Publift
Robert Shearing, the founder of Paycalculator, told us that before Publift he was very cautious in working with an ad partner. He did not trust easily, and he was suspicious that any increase in revenue would have gone directly to the Ad partner.
Hence, Paycalculator’s management team was very careful to maintain the decision-making power of the site, keeping to work towards the best interest of their website.
However, Robert recognized the benefits of optimizing Ad Technology and he was willing to find the right trusting partner.
How Publift was able to help
Prior to working with Publift, the site was not optimised to take advantage of improvements in ad technology. There was also concern from the client that he would lose control of the site and be forced to make changes that were detrimental to the experience of using the site. Using ad layout optimisation and triggering multiple ad refreshes, Paycalculator is benefiting from a percentage increase of 335.42% monthly net revenue, 302.44% monthly paid impressions, 34.35% average CPM and 18.69% increase in fill rate.