CASE STUDY | track china post

TRACK CHINA POST

Client Snapshot

With Publift, Track-ChinaPost.com more than doubled their ad revenue. The Publift team also helped founder John to resolve his Google account restrictions with a comprehensive website review and ad optimization

Results

  • 91% net ad revenue increase

BACKGROUND

How Track China Post began

John created Track-ChinaPost.com in 2009 as a tool to help online retailers in China using China Post Airmail and EMS to send goods to international buyers. Prior to Track-ChinaPost.com, buyers were unable to track their shipments in English. So, in the summer of 2009, John decided to create a website providing free English tracking information to help buyers get an ETA on their orders, prevent online shopping scams and reduce shipping disputes between retailers and buyers.

Shipping parcel
Track China Post mock-up

BACKGROUND

What is Track China Post?

Track-ChinaPost.com is a free online shipping tool that helps people track their shipments coming from or going to China. It also has an active China Post discussion forum bringing in 1,000,000 monthly pageviews and connecting more than 47,000 users where they can exchange China Post shipping information, share their experiences and help prevent online shopping fraud. Track-ChinaPost.com helps users to track their shipments through various shipping services including China Post Airmail, USPS, Australia Post and many more.

“Publift is a truly customer-oriented company.”

John Yu

Founder, Track China Post

CONSIDERATION

Why Track China Post came to Publift

Track-ChinaPost.com had previously used Google AdSense to raise revenue to support its free service. Due to a software bug, the website unintentionally violated a Google policy in 2019, triggering Google AdSense account restrictions. Track-ChinaPost.com worked with several companies to try to solve the problem and gain revenue from other publisher services including header bidding platforms, but John was not satisfied with the results.

In April 2020, an earlier Google Adsense contractor recommended searching for a Google Certified Publishing Partner. John sent enquiries to the listed GCPP companies and received responses from several companies. John was impressed by Publift’s professionalism and customer service, and decided to partner with Publift as his ads publisher agent.

Track China Post Page RPM

A SOLUTION

How Publift was able to help

Track-ChinaPost.com has used Publift’s Fuse since May 2020 (over 4 months at time of writing), and are very happy with Publift’s service on the following points:

  • Track-ChinaPost.com’s revenue more than doubled in comparison to the previous year with a header bidding agent and Amazon Publisher Services.

  • John believes that Publift’s customer service is excellent; specifically, every email he sent was answered in a timely manner and he was able to speak to the Publift CTO directly. John feels that Publift is a truly customer-oriented company.

  • Publift also helped Track-ChinaPost.com with contacting the Google Policy Team and explaining the software bug issue. Publift assisted Track-ChinaPost.com with a comprehensive review of the website, removing all potential ads that were at risk of triggering a Google Policy violation. After 50 days of hard work with Publift and the Google Policy Team, Google finally removed the restrictions on the Track-ChinaPost.com website. John strongly believes in Publift’s professionalism and representation as a GCCP company.

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