Introduction to Publift

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Publift is a team of programmatic experts dedicated to helping publishers focus on what truly matters—their content. We’re passionate about learning and growing together, and we’re committed to sharing that knowledge with our current and future publishers. 

By sharing valuable insights, we keep everyone informed and empowered to thrive.

Our content is built on real-world successes, leveraging the insights we've gained by boosting the revenue and efficiency of our publishers' websites, so they can keep their focus where it belongs.

What Kind of Content Does Publift Produce?

Publishers have always had to juggle competing priorities—content creation, adapting to policy changes, keeping up with evolving technology, and managing web development—all while striving to maintain a sustainable business. 

That’s why Publift is committed to producing high-quality content that aims to be your go-to resource. Our content is educational, insightful, and specifically designed to help you navigate the day-to-day challenges of ad tech, making your life a little easier.

We focus on creating content that truly benefits publishers by helping you:

• Increase adtech knowledge with technically accurate content
• Improve efficiency through practical tips and guides
• Boost ad revenue with in-depth strategies
• And ultimately, grow your business

In other words, our content is:

• Human: We craft each post with a relatable, conversational tone, making complex topics accessible and engaging. All our content is written by humans and for humans.
• Efficient: We focus on delivering clear, actionable insights without unnecessary fluff, ensuring you get the information you need quickly.
• Helpful: We prioritise practical advice and solutions that address real-world challenges, empowering you to apply the knowledge directly to your work.

In short, we always make you our priority so you can focus on yours!

Our Editorial Process

Our content is crafted through collaboration amongst our team of experts, or "Publifters," combined with ongoing research into the latest industry updates. 

To effectively support publishers, we follow a meticulous process for every piece of content we create, whether it's a blog, case study, or video:

• We start by identifying the topic or topics that would be most relevant to our audience. We do this by constantly monitoring the digital advertising landscape and picking out developments we believe would have the most impact on publishers in the foreseeable future. Our goal here is to help our readers stay one step ahead of the competition.
• Next, we interview top experts within our team, many of whom have over a decade of experience in their fields.
• We then gather relevant findings, data, and insights from our team to create educational content on the topic. 
• Our team of writers then deftly weave raw data, numbers, statistics, and expert insights into precise and fluff-free articles that get straight to the point, but at the same time, are also highly readable. We make sure to back all data and claims presented in the article with the latest and primary sources as much as possible.
• Before publication, each piece undergoes a thorough review by our leading subject matter expert, whose contributions are acknowledged in the article. It then undergoes a second round of editorial review to check for language, flow, readability, and data accuracy before being approved for publication.