CPM vs RPM, which is better for publishers?

Understanding CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial for publishers looking to track and optimize their advertising revenue. Though both metrics are essential, they often confuse new publishers with their distinct roles in shaping advertising strategies.In today’s video, we dive into everything you need to know about CPM and RPM. We’ll cover what to prioritize, key factors to monitor for maintaining ad quality and enhancing user experience, and provide simple formulas to help you calculate these metrics easily.⚡Stay tuned until the end for a comprehensive guide on how these insights can revolutionize your ad strategies and boost your earnings!