CASE STUDY | OZBARGAIN
How OzBargain began
What is OzBargain
OzBargain is the home of bargains, promoting discount codes, giveaways and cheap deals on everything from supermarkets to mobile phone plans and credit cards. Its content is largely created by members in a forum much like Reddit. It has grown into a tight-knit community of avid users and has shaped Australian online culture, coining many online terms and slang phrases including “being OzBargained!”
OzBargain has seven employees that work from home in Sydney, Melbourne and Adelaide.
Why OzBargain came to Publift
“For us, Publift helps the online publishers to optimise their display ads inventories and maximise the revenue. They are the experts of display advertising, relieving the publishers to focus on building the site & content.”
How Publift was able to help
Publift helped OzBargain to maximise their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, helping to add more competition to OzBargain’s ad sources. Premium demand partners were now able to bid for OzBargain’s impressions in real time, driving up CPMs for OzBargain.
Publift also conducted an ad layout audit and optimised for desktop and mobile and improved the site’s speed to make for a better user experience on the website.
Publift implemented the Fuse tags on OzBargain in September 2018 to further enhance the site’s ad performance. Subsequently, OzBargain saw a 24% jump in the websites Q2 revenue year on year. The Fuse tags tweaked existing ad optimisations, boosted competition for the websites inventories and improved site latency.