A CASE STUDY
Date: April 2019
OzBargain is a community-driven eCommerce site with the goal of bringing the best deals and bargains to Australian customers. OzBargain was the fastest growing shopping related website in the nation in 2016, having eclipsed many other online rivals.
How OzBargain began
OzBargain’s founder Scott Yang created the website in November 2006 as a part-time hobby and has seen it balloon into one of the top visited sites in Australia. He told the New Daily “People come to OzBargain to share the bargains they have found, or to discover the bargains other people have found. Through voting and discussion comments, the community members can work out whether something advertised by a retailer is actually a bargain.”
What is OzBargain
OzBargain is the home of bargains, promoting discount codes, giveaways and cheap deals on everything from supermarkets to mobile phone plans and credit cards. Its content is largely created by members in a forum much like Reddit. It has grown into a tight-knit community of avid users and has shaped Australian online culture, coining many online terms and slang phrases including “being OzBargained!”
OzBargain has seven employees that work from home in Sydney, Melbourne and Adelaide.
“Publift has taken care of all the nitty-gritty part of advertisement. For us, all we had to do was put in the Fuse tags and they make sure everything is optimised and tested to make sure we can get maximum revenue from ads.”Scott Yang
Why OzBargain came to Publift
As OzBargain continued to grow, Scott began looking for an external team to help him manage and optimise advertisements on his website so he and his team could have more time to focus on growing the website and his community of bargain hunters.
“For us, Publift helps the online publishers to optimise their display ads inventories and maximise the revenue. They are the experts of display advertising, relieving the publishers to focus on building the site & content.”
How Publift was able to help
Publift helped OzBargain to maximise their ad revenue by implementing new ad technology such as header bidding and Google’s ad exchange, helping to add more competition to OzBargain’s ad sources. Premium demand partners were now able to bid for OzBargain’s impressions in real time, driving up CPMs for OzBargain.
Publift also conducted an ad layout audit and optimised for desktop and mobile and improved the site’s speed to make for a better user experience on the website.
Publift implemented the Fuse tags on OzBargain in September 2018 to further enhance the site’s ad performance. Subsequently, OzBargain saw a 24% jump in the websites Q2 revenue year on year. The Fuse tags tweaked existing ad optimisations, boosted competition for the websites inventories and improved site latency.
Annual revenue growth rate