How Envato began
Its most popular website, Envato market (previously Themeforest), is a marketplace for website templates and WordPress themes and is one of the world’s most popular sites, ranking above tech giants like Airbnb and Groupon. Envato is based in Melbourne, Australia but has a team that live and work around the world.
What is Envato Tuts+
Why Tuts+ came to Publift
How Publift was able to help
Publift assisted in the complete ad setup for all of Tuts+ 30,000 free tutorial pages, helping with optimum ad layout to keep the user experience as smooth as possible.
“Its been really great to have experts on hand making recommendations around how we can improve the ad yield and the performance of ads.”
“We've got revenue streams that are beyond just ad yield, so where Publift have been really good is they have understood that it’s not just about creating a website that's filled with ads, but that ads are a part of a range of revenue streams that all require different amounts of love and attention.” Publift introduced Tuts+ to a range of technologies and demand platforms to help make the user experience as uninterrupted as possible while maximising revenue from the ads displayed.
Lazy loading was used to increase site speed with header bidding and Google’s Exchange Bidding used to increase demand and drive up CPMs and fill rates. “It's never been about let's increase ad yield at the cost of other revenue streams. That expertise has really shone through.”