Ultimate Core Web Vitals Guide for Publishers

You're watching AdThoughts, a video series where we interview industry experts on all things ad tech. In today’s episode, we chat with James Nielsen, Publift’s Head of Onboarding, about Core Web Vitals (CWV), why it’s important for publishers, and what they can do to optimise their CWV health.

The Core Web Vitals are the three Google metrics used to evaluate the performance of your website. It is used to measure the quality of user experience in the real world around loading performance, interactivity, and visual stability of a page. These metrics are Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Ever since Google implemented these new metrics in mid-2021, CWVs have become increasingly important for publishers because it is a ranking factor for websites. This means publishers will need to deliver a consistent web experience across a multitude of devices to drive better user engagement.

Read more about Core Web Vitals here.