Publift is committed to providing you with the best possible customer service experience. Publift is bound by the Privacy Act 1988 (Cth), which sets out a number of principles concerning the privacy of individuals.
Last updated: 11/08/2020
COLLECTION OF YOUR PERSONAL INFORMATION
There are many aspects of the site which can be viewed without providing personal information, however, for access to future Publift customer support features you are required to submit personally identifiable information. This may include but not limited to a unique username and password, or provide sensitive information in the recovery of your lost password.
This website uses Google Analytics, a service which transmits website traffic data to Google servers. This instance of Google Analytics does not identify individual users or associate your IP address with any other data held by Google. Reports provided by Google Analytics are used to help us understand website traffic and web page usage.
DATA WE COLLECT
The publishers that use Publift’s technology (“Publishers”), collect data on their users to deliver personalised advertisements and content. The data we collect includes but is not limited to:
Device Information: When using a mobile device in particular, information that identifies the device (for example but not limited to operating system, hardware model)
User interaction data: We collect and use data produced when you visit a publisher’s entity to improve our solutions and provide users with a better advertising experience. This information includes but is not limited to bid pricing, network/advertiser information, affinity categories and additional user-targeting information.
SHARING OF YOUR PERSONAL INFORMATION
We may occasionally hire other companies to provide services on our behalf, including but not limited to handling customer support enquiries, processing transactions or customer freight shipping. Those companies will be permitted to obtain only the personal information they need to deliver the service. Publift takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
SHARING OF YOUR PERSONAL INFORMATION WITH THIRD PARTIES
When using a publisher’s site, information collected about you and your interactions with the content may be shared with Publift’s third party advertising partners (“partner networks”). The purpose of sharing this information with our partner networks is to make your experience on a publisher’s site more personalised. This is specifically for the purpose of marketing and targeted advertising. Under the General Data Protection Regulation (“GDPR”) for EU citizens and the Californian Consumer Privacy Act (“CCPA”) for Californian residents, you have the right to opt out of, delete and/or request copies of any data collected on you. See below a list of partner networks and their respective privacy policies where you can exercise the rights consistent with your jurisdiction:
NETWORK PARTNER NAME
AMAZON PUBLISHER SERVICES
RUBICON PROJECT (INC. TELARIA)
USE OF LIVERAMP’S IDENTITY SOLUTION(S)
LiveRamp’s Authenticated Traffic Solutions (ATS) provides a privacy-centric and transparent solution for people-based advertising. ATS enhances addressability for publishers while providing visibility and control for individuals. ATS allows publishers to match user data with a LiveRamp IdentityLink in real time, enabling people-based advertising on authenticated, cookieless inventory across the internet. Click HERE (https://liveramp.com) to learn more about LiveRamp. If you’d like to opt out, please click HERE (https://liveramp.com/opt_out/).
USE OF YOUR PERSONAL INFORMATION
For each visitor to reach the site, we expressively collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the Site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalized content to you while you are at this Site.
From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use them for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.
Publift takes care and precautions to maintain your data privately but, in the rare event of a data breach, all customers on our database will receive an email and a phone call (if a phone number is on record) to notify you.
ACCESSING YOUR PERSONAL INFORMATION
You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. Publift reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis. In compliance with the "right to be forgotten" laws passed in the EU, we will access and fully delete your data from our records upon contacting us. Please email firstname.lastname@example.org to proceed with this process.
Publift Pty. Ltd.,
Level 9, 46-56 Kippax St., Surry Hills NSW 2010