What is Page RPM? How to Increase Page RPM?

In this episode, we cover what page RPM is and how to increase it. Page RPM is a formula used to gauge the revenue generated by a web page. Because it is essentially the same as eCPM, which stands for “effective cost per mille”, Google uses the terms interchangeably.One of the key metrics publishers can monitor and influence is their page RPM. It’s an important metric to detect issues with ad effectiveness as well.