Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.
Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.
Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.
Understand real-time bidding (RTB) in marketing. Learn how it works, its benefits, and how to use it to optimize ad spend and reach.
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!
Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.