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Get insights into Deal ID in Programmatic Direct. Discover its significance in facilitating transparent, direct transactions between advertisers and publishers.

A snapshot of the benefits, challenges and other aspects of Protected Audience API (PAAPI) for digital advertisers and publishers.

Find a niche that combines your passion with market demand for lasting success.

From data collection to personalized marketing, understand how DMPs and CDPs differ and which one fits your business goals.

Discover how Publift’s identity solutions help publishers maintain ad revenue and relevancy in a cookie-less world using first-party data and contextual targeting.

Improve your affiliate marketing game in 2025 by using effective strategies to increase revenue and engage your audience.

Ready to turn your website into a money-making venture? Discover innovative strategies for successfully monetizing your passion and boosting your income.

Optimize your advertising strategies with a Data Management Platform (DMP) that collects and activates audience data, resulting in personalized campaigns and improved ad performance.

Publift, a leading adtech company known for maximising publisher revenue, is excited to announce the appointment of Ben Morrisroe as the new General Manager, effective 16 May 2024.