Discover how Publift’s identity solutions help publishers maintain ad revenue and relevancy in a cookie-less world using first-party data and contextual targeting.
Improve your affiliate marketing game in 2024 by using effective strategies to increase revenue and engage your audience.
Ready to turn your website into a money-making venture? Discover innovative strategies for successfully monetizing your passion and boosting your income.
Optimize your advertising strategies with a Data Management Platform (DMP) that collects and activates audience data, resulting in personalized campaigns and improved ad performance.
LiveRamp is a powerful data onboarding solution that helps publishers create targeted ads in the absence of third-party cookies. Read this post to find out more
Maximize ad revenue with our guide to five mobile ads best practices for publishers. Learn all about the latest trends shaping the mobile publishing industry.
Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.
Google Privacy Sandbox is set to emerge as the primary alternative to third-party cookies. We explain what it is and why it matters to publishers.
Read this article to learn everything publishers need to know about Google Topics API and to explore its future relevance in a world without third-party cookies.