All Articles By Brock Munro

What Are Google's Publisher Provided Identifiers (PPIDs)?

Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.

Brock Munro

June 7, 2021

What Is MRC Viewability? Why Should Publishers Care About It?

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

Brock Munro

June 7, 2021

How to Build a First-Party Data Strategy?

Learn how to build an effective first-party data strategy to create impactful ad campaigns, improve customer experience, ensure compliance with privacy laws.

Brock Munro

June 7, 2021

What Is Multiple Customer Management (MCM)?

What is Google Multiple Customer Management and why is it important for publishers in 2024? Learn everything you need to know in our in-depth MCM guide.

Brock Munro

June 7, 2021

What Is Sellers.json? A Detailed Guide for Publishers

sellers.json is one of the most powerful tools to combat ad fraud. This guide explains all that publishers need to know about sellers.json

Brock Munro

June 7, 2021

People of Publift: Meet Gina

Welcoming Gina Chow, our Senior Success Manager to Publift! Starting her career on the publisher-side of things, Gina brings over a decade of AdTech expertise to the team. Join the conversation and dive into her insights, her goals at Publift, and perhaps discover shared music taste!

Brock Munro

January 25, 2021

What Is Prebid? A Detailed Guide For Publishers

Discover Prebid in programmatic advertising: its role, technologies, how to implement it, and more.

Brock Munro

November 19, 2020

What Is a Consent Management Platform?

Consent Management Platforms (CMPs) help build user trust while complying with privacy regulations. Read on to discover top CMPs in 2024 and their features.

Brock Munro

June 7, 2021

5 Misleading Advertising Examples

Discover key examples of misleading advertising and their impact on ethics and legal standards in advertising.

Brock Munro

June 7, 2021

What Is Interaction to Next Paint (INP)? How to Improve INP

Discover the essentials of Interaction to Next Paint (INP): what it is, how to measure and optimize it, and its importance as a core web vital (CWV).

Brock Munro

November 19, 2020

15 Best Native Advertising Examples for Publishers in 2024

Explore the 15 best native advertising examples for publishers in 2024 and find new and innovative ways to enhance your monetization strategy.

Brock Munro

June 7, 2021

People of Publift: Meet Suzan

Join us as we shine a spotlight on a remarkable member from our Sydney office, Suzan Liu, our Senior Yield Analyst at Publift.

Brock Munro

January 25, 2021

People of Publift: Meet Nenci

Join us in celebrating Nênci Obregon, Publift's remarkable Senior Account Manager in Dublin. She's passionate about maximizing our publishers' success while embracing our unique global culture. Ever wondered what a day in the life of an Account Manager at Publift looks like?

Brock Munro

January 25, 2021

Ezoic vs. Mediavine vs. Publift: Who Pays Better in 2024?

Read our comparison of Ezoic, Mediavine, and Publift to discover which ad network can significantly boost your ad revenue.

Brock Munro

June 7, 2021

9 Best Programmatic Advertising Examples for Publishers in 2024

Uncover how leading brands are mastering programmatic advertising in 2024 to boost engagement and drive sales.

Brock Munro

June 7, 2021

AdPushup vs. Ezoic vs. Publift: Which Is Better?

We’ve compared AdPushup vs. Ezoic vs. Publift to help you choose the right ad network to help you increase your ad revenue.

Brock Munro

June 7, 2021

Mediavine vs Raptive (Adthrive) vs Publift: Which Is Better?

Can’t choose between Mediavine, Raptive and Publift? Don’t worry, we’ve compared the features of all three to help you decide.

Brock Munro

June 7, 2021

3 Best AdPushup Alternatives for Publishers in 2024

Explore three of the best AdPushup alternatives to boost your ad revenue, including core features and requirements.

Brock Munro

November 19, 2020

AdSense vs MonetizeMore vs Publift: Who Pays Better in 2024?

We break down the differences between AdSense, MonetizeMore, and Publift to help publishers understand which platform best suits their needs.

Brock Munro

June 7, 2021

CPM vs RPM: The Differences Publishers Should Know

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

Brock Munro

June 7, 2021

11 Best Programmatic Advertising Platforms for Publishers in 2024

Read our list of the 11 best programmatic advertising platforms that can help publishers maximize their ad revenue to find the one that best meets your needs.

Brock Munro

June 7, 2021

Media.net vs AdSense vs Publift: Which Is Better in 2024?

We compare three of the best paying CPM ad networks to discover which one provides publishers with the most features, services, and ad revenue.

Brock Munro

June 7, 2021

Advertising in the UK: Landscape, Statistics and Facts

Learn about the UK's advertising industry, from digital ad growth to popular media types, and traditional vs digital ad effectiveness.

Brock Munro

June 7, 2021

Advertising in the US - Statistics and Facts

Discover valuable insights and data on US advertising trends that will help you to optimize your ad campaigns.

Brock Munro

June 7, 2021

Mediavine vs AdSense vs Publift: Who Pays Better in 2024?

If you’re a publisher looking to monetize your website, this comparison of Mediavine, AdSense, and Publift should help you decide which best suits your needs.

Brock Munro

June 7, 2021

Google Adx Vs Admob: Which Is Better?

Google AdX and AdMob are among the most sought-after ad monetization platforms. This guide helps publishers choose the one that best suits their needs.

Brock Munro

June 7, 2021

Google AdMob vs Adsense: What’s the Difference?

This detailed guide to ad networks explains the difference between Google AdMob and AdSense, to help you in choosing the best network for your needs.

Brock Munro

June 7, 2021

5 Best AdThrive Alternatives for Publishers in 2024

Looking for the best AdThrive alternative to monetize your site? This list guides you through the best alternatives along with the pros and cons of each.

Brock Munro

November 19, 2020

5 Best Alternatives to Third-party Cookies

Explore the five best alternatives to third-party cookies to begin your transition to cookie-less advertising as third-party cookies are phased out in 2024.

Brock Munro

June 7, 2021

History of Advertising: How Did Advertising Create Markets?

For those curious about the history of advertising, join us as we explore the industry’s origins, evolution over the years, to what’s in store for the sector.

Brock Munro

June 7, 2021

10 Examples of Fallacies in Advertising

Join us as we explore some examples of fallacies in advertising and discover the 10 most common ones so you figure out what’s best for your upcoming campaigns.

Brock Munro

June 7, 2021

Ezoic vs. AdSense vs. Publift: Who Pays Better in 2024?

Before choosing between either Ezoic, AdSense or Publift, check out this detailed guide into each network’s features and ease of use.

Brock Munro

June 7, 2021

The 11 Best Ezoic Alternatives for Publishers in 2024

Have you tried Ezoic but aren’t satisfied with the ad revenue? Here’s everything you need to know about the 11 best Ezoic alternatives.

Brock Munro

June 7, 2021

5 Highest Performing AdSense Banner Sizes and Formats for Publishers

Picking the right banner sizes can make a big difference in your ad metrics. Read on to find out about the five highest performing adsense banner sizes and formats for publishers.

Brock Munro

June 7, 2021

5 Best Mediavine Alternatives for Publishers in 2024

Publishers looking to maximize their ad revenue need to pick the right adtech partner. Join us as we explore the five best Mediavine alternatives.

Brock Munro

June 7, 2021

What Is a Customer Data Platform?

In this article, we look at how customer data platforms (CDPs) work and how they can benefit businesses to improve and personalize their customer experiences.

Brock Munro

June 7, 2021

15 Best AdSense Niches for Publishers in 2024

Explore the most profitable AdSense niches that can boost your ad earnings and discover how you can find your own lucrative niches.

Brock Munro

June 7, 2021

How to Earn Money With Google Adsense

Publishers looking to monetize their content through Google AdSense need an in-depth understanding of how it works. This detailed guide explains everything you need to know.

Brock Munro

June 7, 2021

How Publishers Can Monetize Adblock Traffic

Ad blockers can seriously derail a publisher’s ad revenue potential. Learn about different strategies that can help you monetize Adblock traffic.

Brock Munro

June 7, 2021

How to Check Website Traffic — 5 Free Tools

Want to check your website’s traffic but aren’t sure where to begin? Here are five free tools that’ll make it easy for you.

Brock Munro

June 7, 2021

How to Load Ads Without Impacting Page Speed

Want to load ads without slowing down your site? Here are nine tips to help you overcome slow load times and maximize ad revenue.

Brock Munro

June 7, 2021

What Are Interscroller Ads? A Guide for Publishers

Discover interscroller ads and why they are important at a time when Google algorithm update is punishing intrusive ads that affect online user experience.

Brock Munro

June 7, 2021

What Is Native Advertising?

Native advertising holds serious potential for digital publishers. Explore its types, platforms, benefits, and engagement methods.

Brock Munro

June 7, 2021

9 Common Banner Ad Sizes and Their Importance

Discover the top performing banner ad sizes for display advertising and how you can create an effective banner ad.

Brock Munro

June 7, 2021

What are Editorial Calendars (with Templates and Examples)

Need an editorial calendar but not sure where to start? This guide will tell you everything you need to know when looking for the right template.

Brock Munro

November 19, 2020

What Is CPL? Cost Per Lead Explained

Cost per lead (CPL) is an effective way to evaluate how successfully an ad campaign delivers new customers. Learn what you need to know about CPL for maximum ROI.

Brock Munro

June 7, 2021

What Is CPA (Cost Per Acquisition)? | Publift

What Is Cost Per Acquisition (CPA)?

What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Brock Munro

June 7, 2021

What Is Cost Per Install (CPI)?

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

Brock Munro

June 7, 2021

Publift is a Great Place to Work 2 Years in a Row!

100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.

Brock Munro

January 25, 2021

Ad Network Vs Ad Exchange: A Detailed Comparison

Unsure how ad networks or ad exchanges work? In this post, we compare them back-to-back to help you find the right advertising strategy for your business.

Brock Munro

June 7, 2021

Publift Requirements: How to Get Approved 2024

Want to know the Publift requirements? Here are some factors we consider: monthly revenue, site pageviews, genuinity and consistency of traffic, and type of content.

Brock Munro

November 19, 2020

What Is Unified ID 2.0?

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

Brock Munro

June 7, 2021

What Is Video Header Bidding? A Detailed Guide for Publishers

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Brock Munro

June 7, 2021

What is Ad Trafficking? Why is it Important?

Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.

Brock Munro

June 7, 2021

Increase Your Blogs Ad Revenue By 300% with Colm Dolan Interview with Jaryd Krause

Jaryd Krause interviews our founder and CEO Colm Dolan on how to earn more money from ads on your website.

Brock Munro

June 7, 2021

What Are Leaderboard Ads?

Everything digital publishers need to know about leaderboard ads, one of the most popular digital ad units in the digital ecosphere.

Brock Munro

June 7, 2021

What is Bidstream Data?

Bidstream data is critical to media buying. Read on to understand what this data is, as well as how publishers and advertisers can use it to their advantage.

Brock Munro

June 7, 2021

What is Ad Mediation? What are the Uses of Ad Mediation Platforms?

What is Ad Mediation? How Does Ad Mediation Work?

Ad mediation is a solution that allows publishers to use technology to offer their ad inventory to multiple advertisers and maximize ad monetization. Learn more here

Brock Munro

June 7, 2021

93 Essential In-App Advertising Statistics to Know in 2024

Here’s our list of 93 essential in-app advertising statistics for 2024. Read and discover the perfect solution to maximize your ad revenue.

Brock Munro

June 7, 2021

What Is Cookie Syncing? Why Is it Important? | Publift

What is Cookie Syncing? How Does it Work?

Explore all about cookie syncing, why it’s important to you as a marketer, its future, and how you should adapt to the next phase of digital advertising.

Brock Munro

June 7, 2021

DMP vs DSP: Everything You Need to Know

Explore DMP vs DSP, key differences between these two ad tech platforms, when you can make the best use of them and how effective they can become if combined.

Brock Munro

June 7, 2021

What is CPC (Cost Per Click)?

Wondering about CPC ads and how they can benefit your revenue model? Read our guide on how and when you might want to use this ad model

Brock Munro

June 7, 2021

What Is CTR? Why Click-Through Rate Is Important

Click-through rates (CTRs) are an important metric for publishers and advertisers alike and need close monitoring.

Brock Munro

November 19, 2020

What is an Ad Exchange and How Does it Work?

Ad exchanges facilitate the programmatic buying and selling of ads through real-time bidding. Read on to find out more about how they work with examples.

Brock Munro

June 7, 2021

9 Programmatic Advertising Trends Publishers Need To Know

We’ve explored the programmatic advertising trends that are likely to shape both advertiser and publisher strategies alike in the coming years.

Brock Munro

June 7, 2021

VPAID vs VAST: Choose the Right Video Ad Tags for Your Campaigns

Are you an advertiser or video publisher? Read our VPAID vs. VAST guide about serving ads to video players through these protocols.

Brock Munro

June 7, 2021

What is Click Spam and How Can You Stop It?

Click spam is a type of digital ad fraud that wastes ad budgets through fake clicks. While it is a serious problem for digital advertisers, it can be tackled.

Brock Munro

June 7, 2021

What is Completion Rate and How to Measure It

Completion rate allows you to track the number of people who completed your goals and indicates the success of your marketing efforts.

Brock Munro

June 7, 2021

Device IDs in Advertising: Everything You Need to Know

Tracking users’ data through a device ID can help with optimizing advertising strategies. Discover the potential of device IDs and their future.

Brock Munro

June 7, 2021

What is Real-Time Bidding (RTB) | Publift

What is Real-Time Bidding (RTB)? Everything You Need To Know

Real-time bidding (RTB) has grown in popularity among publishers and advertisers. Read on to learn how it works and how your marketing campaigns can benefit.

Brock Munro

June 7, 2021

Ad Fraud: Everything You Need to Know

Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.

Brock Munro

June 7, 2021

A Guide to Behavioral Targeting and the Future of Digital Ads

Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.

Brock Munro

June 7, 2021

Programmatic vs Google Ads: Which Is Better?

Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.

Brock Munro

June 7, 2021

13 Ways to Improve Ad Revenue

Ad revenue is a profitable source of income for many individuals and businesses. Find out 13 ways on how to increase it!

Brock Munro

June 7, 2021

24 Best SSPs for Publishers in 2024

Picking the right SSP to match your needs can be a time-consuming and tricky business. Here we have listed 24 best SSPs for publishers with all information you'll need.

Brock Munro

June 7, 2021

Adtech Predictions for 2024: What Is the Future of Adtech?

Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.

Brock Munro

June 7, 2021

How to get the best out of your ads using programmatic and display ads

Programmatic vs Display Ads

Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.

Brock Munro

June 7, 2021

Best eCommerce Ad Platforms in 2024

Check out our list of the top 12 best eCommerce ad platforms that can help grow your business in 2024.

Brock Munro

June 7, 2021

Publift’s European Lead is a Finalist for Vidyard’s 2021 Video in Business Awards

We're excited to announce that our European Lead Roddy O'Caoimh is a Video Prospector finalist in Vidyard's 2021 Video in Business Awards!

Brock Munro

January 25, 2021

Learn how bid shading can affect your ad auctions | Publift

Your Guide to Bid shading

Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!

Brock Munro

June 7, 2021

Best Gaming Ad Networks for Publishers | Publift

Best Gaming Ad Networks in 2024

The rising trend of mobile games calls for the best gaming ad networks. Here is a list of the best gaming ad networks created by Publift.

Brock Munro

June 7, 2021

All Vast Error Codes and Ways to Resolve Them

VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.

Brock Munro

June 7, 2021

What is SafeFrame and how publishers can benefit

SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.

Brock Munro

June 7, 2021

IAB Standards and IAB Standard Ad Sizes: A Guide for Publishers

Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.

Brock Munro

June 7, 2021

The Lumascape - A Visual Guide to the Digital World

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

Brock Munro

June 7, 2021

In-App Header Bidding - Your Guide to Maximizing CPM

Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.

Brock Munro

June 7, 2021

What is Ad Fill Rate? How to Calculate it?

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Brock Munro

June 7, 2021

Best Ways to Sell Ad Space on Website

Selling ads on a website has many benefits. Understand how selling ad spaces help publishers and what are the best ways to sell ad space on your website.

Brock Munro

June 7, 2021

Ad Network vs DSP: What is the Difference?

What is the Difference Between Ad Network and DSP?

What is the Difference Between DSPs and Ad Networks? Learn about the benefits and specificities of Ad networks and DSPs and how buying from both is different.

Brock Munro

June 7, 2021

Publift Ends 2021 with Twin Achievement

Publift will be ending the year on a high note after winning the 2021 Google Certified Publishing Partner (GCPP) Transformation Award and being listed as the Top 100 fastest growing companies in Australia as identified by The Australian Financial Review's (AFR) Fast 100 list.

Brock Munro

January 25, 2021

What is First Input Delay? How to Fix FID Issues?

First Input Delay (FID) is an important, user-centric metric for measuring load responsiveness. Learn what is FID and how to fix FID issues on your site.

Brock Munro

June 7, 2021

Photo Gallery - Publift Christmas Boat Party 2021

After enduring a global pandemic and half a year of virtual-only interactions, we ended 2021 with a real life boat party!

Brock Munro

January 25, 2021

What is Largest Contentful Paint? How to Fix LCP Issues?

Largest Contentful Paint: What You Need to Know

Largest Contentful Paint is an important, user-centric metric for measuring perceived load speed. Check out Publift's guide to understand in detail.

Brock Munro

June 7, 2021

How to Fix Cumulative Layout Shift on Wordpress? | Publift

How to Better Optimize Cumulative Layout Shift

What is CLS, and step by step guide on how to fix Cumulative Layout Shift issues in WordPress or any other site.

Brock Munro

June 7, 2021

What is Google Ad Manager?

Google Ad Manager is the cornerstone publisher monetization platform. If you are not using and missing out on a huge opportunity, experts at Publift can help.

Brock Munro

June 7, 2021

Target CPM Guide

Target CPM or Cost Per Mille in Google Ad Manager is a relatively new bidding strategy. Learn how experts at Publift can elevate your ad game.

Brock Munro

June 7, 2021

Interview with OzBargain on How Publishers Should Prepare for Black Friday

Publift interviews Scott Yang, founder of OzBargain, on how the team prepares for Black Friday and how other publishers can maximize their ad revenue during this period.

Brock Munro

June 7, 2021

Walled Gardens

Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.

Brock Munro

June 7, 2021

We’re Hiring! Publift Restructures to Support Expansion — Seeking to Build Customer Success Team

Read more if you’re interested in joining the customer success team, making an impact in the lives of publishers, and working with an awesome group of people!

Brock Munro

January 25, 2021

Partners of Publift Finalists at Mumbrella Publish Awards 2021

The finalists for Mumbrella’s 2021 Publish Awards have been announced! Publift would like to congratulate our partners Man of Many, The Brag Media and Broadsheet for being nominated across 13 categories.

Brock Munro

November 19, 2020

Subscribe to our newsletter

Featured

What Are Google's Publisher Provided Identifiers (PPIDs)?

What Is MRC Viewability? Why Should Publishers Care About It?

How to Build a First-Party Data Strategy?