What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR? Written by publift2019  26 Mar, 2020  AdTeach This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance. CPM: Cost Per Mile CPM, as some of you know,...
What is Supply-Side Platform

What is Supply-Side Platform

What is Supply-Side Platform Written by publift2019  19 Mar, 2020  AdTeach What is a Supply Side Platform (or SSP Advertising)? A supply-side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a...
What is Header Bidding and Why Should You Care?

What is Header Bidding and Why Should You Care?

What is Header Bidding and Why Should You Care? An AdTeach Programmatic Essentials Series Written by Ben Morrisroe  22 Feb, 2019  AdTeach Get ready for a deep dive into header bidding in all its glory. It has become THE buzz word in the ad tech world...
What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising? An AdTeach Programmatic Essentials Series Written by publift2019  20 Feb, 2020  AdTeach Both publishers and advertisers may find themselves struggling with the management of ad space. Manually negotiating the sale and...