What is Header Bidding and Why Should You Care?

What is Header Bidding and Why Should You Care?

What is Header Bidding? An AdTeach Programmatic Essentials Series Written by Ben Morrisroe  15 Sep, 2020  Get ready for a deep dive into header bidding. It has become THE buzz word in the ad tech world and for good reason! Read on to come out on the...
What is a Supply-Side Platform?

What is a Supply-Side Platform?

What is a Supply Side Platform? Written by Ben Morrisroe  14 Sep, 2020  What is an SSP? A supply side platform (SSP) helps digital media owners and publishers sell digital ads in automated auctions. It is a technology platform used to coordinate and...
What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR?

What Are CPM, CPC, CPA, CTR? Written by publift2019  14 Sep, 2020  This article defines the acronyms CPM, CTR, CPA, and CPC, which are different ways of publishers measuring ad revenue performance and compares them to each other. CPM: Cost Per Mile...
What is Programmatic Advertising?

What is Programmatic Advertising?

What is Programmatic Advertising? An AdTeach Programmatic Essentials Series Written by Ben Morrisroe  21 Aug, 2020  What is programmatic advertising?  Programmatic advertising is the process of automatically buying and selling digital advertising...
Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For Publishers

Ultimate Guide To PMP For Publishers An AdTeach Programmatic Essentials Series Written by Ben Morrisroe  21 May, 2020  We know why you’re here. You're trying to maximise the amount of revenue you get for impressions on your site and you just keep...