Adtech Industry
Ad fraud is the practice of inflating impressions, clicks or conversion data for financial gain. Here’s all you need to know about it and also how to tackle it.
Discover what is behavioral targeting and how it can help create effective ad campaigns as well as what the phasing out of cookies means for the practice.
Both programmatic ads and Google Ads are commonly used by advertisers today. But which one suits your business best? Read on to find out.
Learn how to increase ad revenue without compromising user experience. Discover 13 practical ways to balance Core Web Vitals, ad placement, site speed, and demand.
Here are some of our ad tech predictions for the coming year, informed by recent seismic shifts in our industry.
Discover the differences between programmatic ads and display ads and how combining their best practices can help you develop a killer ad campaign.
Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!
The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.
Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.