Adtech Industry

Understanding bid shading is key to deciding whether first-price auctions are better than first-price auctions for your ad inventory. Pro tip: they are!

The Lumascape is a visual guide to the digital world. It shows how digital technology is connected to the real world.

Ad fill rate is the percentage of an ad's inventory that is filled with an ad. Learn more about ad fill rate and how it's calculated.

Gain expert insights and best practices to maximize revenue and stay ahead in online publishing with our IAB standards for publishers guide.

Learn how to implement in-app header bidding and increase your app's revenue with the ultimate guide.

SafeFrame aims to boost publishers' ad revenue as well as their web security. Let’s take a closer look at how you can take advantage of this ad technology.

VAST Errors are fatal errors that cause video ads to stop and request another ad to play or resume playback. Understand all VAST error codes and their meaning.

Wondering what are walled gardens in advertising? Take a closer look at how walled gardens function in advertising and tech & why it's relevant to publishers.

Understanding ad viewability is essential for publishers looking to maximize their digital advertising spend.